Events And Sponsors Help Communities Thrive

Event Sponsorship Education with Roberta Vigilance

A sponsor is a supporter that funds events with money or resource to receive tangible or intangible benefits from events. A sponsor can be any entity, like a company, corporation, brand, nonprofit, government program, venue, country, an individual, or another body.

Roberta Vigilance teaches you the three major areas needed to secure sponsors successfully which are understanding sponsorship, communicating efficiently with sponsors, and selling win-win event opportunities to sponsors.

Roberta Vigilance teaches you how to secure sponsors for events.

Roberta worked in sales prior to launching her event planning company in 1999, and securing sponsors. She had an event budget of $0 to plan her company’s events. Self-taught, after the word sponsorship or sponsor came into her realm but not the process, she learned the language and combined it with her experience in sales to secure sponsors for all of her company’s events. As a result, Roberta closed thousands of US dollars in sponsorship; hence saved her company lots of money she did not have but needed to implement the events. Some of her events corporate sponsors include Adidas, Tommy Hilfiger, Rite Aid, and Coca-Cola among many other types of sponsors. Roberta teaches an event sponsorship training course for sponsorship seekers who are new to securing sponsors, and wrote and released How To Secure Sponsors Successfully in 2008 and recently released the third edition revised for new and experienced sponsors and sponsorship seekers.