Learn How To Secure Sponsors Successfully

Need funding for events?

Have you got lots of great ideas for your event but need extra funding to make them a reality? This is where event sponsorship steps in. A sponsor can provide hard cash and in-kind resources, such as audiovisual services or catering. But, naturally, you have to offer them something in return. Events include seminars, projects, showcases, programs, movies, festivals, teams, charities, research, classes, inventions, businesses, parties, weddings, rehabilitation stays, school trips, and any event you can think of.

“If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive?  They won’t.” 

What are sponsors?

Sponsors are supporters (corporations, brands, individuals, and other entities) that will fund your event with money, resources, and messages to receive benefits that your event has to offer.

Events cost money.

Launching an event can be a costly endeavor: you are likely to find that your own budget is lacking the necessary resources. In such case to secure sponsors might be the only way to ensure its full success. The task is far from easy – if unprepared, you may reach lots of business and receive no response.

Q & A.

Question: Can I get sponsors for my event?

Answer: Any event, from shows, projects, programs, seminars, parties, teams, businesses, movies to any type of event you can think about can be sponsored. Some of the secrets to securing sponsors and establishing long-term partnerships between your event and sponsors is to understand what sponsorship is and how it works, know the common terms used by sponsorship professionals, know how to evaluate the sponsorship success among other practice that we share in our book and seminar.

Question: How is sponsorship different from donation?

Answer: Unlike donation, sponsorship is funding provided by sponsors in exchange for tangible or intangible benefits that your event provides. Sponsors expect ROI which every event has to offer. We show you how to find your most valuable asset.

“It’s always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again.”

R. Sinclair, Saratoga Brooklyn Public Library
2017-12-08T03:52:05+00:00
“It’s always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again.” R. Sinclair, Saratoga Brooklyn Public Library

"...Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers."

Marcia Kresge, Program Coordinator & Yoga Instructor

 
2017-11-12T03:43:35+00:00
"...Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers." Marcia Kresge, Program Coordinator & Yoga Instructor  

"The workshop was useful. You covered everything on the agenda. It's very helpful to have a resume with specific work experience to forward to team members and get them to commit their time. thanks!"

Devika Porayath
2017-11-12T03:52:27+00:00
"The workshop was useful. You covered everything on the agenda. It's very helpful to have a resume with specific work experience to forward to team members and get them to commit their time. thanks!" Devika Porayath

“I thought the workshop was informative and helpful. I would definitely recommend it.”

Felicia Mosley 
2017-11-14T01:22:54+00:00
“I thought the workshop was informative and helpful. I would definitely recommend it.” Felicia Mosley 

“Great Book!”

Woodrow Allbright
2017-11-14T01:24:32+00:00
“Great Book!” Woodrow Allbright

“I think you are very articulate and you KNOW YOUR STUFF.”

Sandra Kay Helsel, Ph.D, Realtor, CA
2017-11-14T01:25:10+00:00
“I think you are very articulate and you KNOW YOUR STUFF.” Sandra Kay Helsel, Ph.D, Realtor, CA

“After reading this book I gained a better and clear understanding of what it takes to secure sponsorship for my event. The step by step easy to follow format explains the relation between you and the sponsor and the advantages of securing a sponsor, a win win situation for both parties. Great book.”

Yves. J. Jacques, Film / Video A.S.C
2017-11-14T01:25:42+00:00
“After reading this book I gained a better and clear understanding of what it takes to secure sponsorship for my event. The step by step easy to follow format explains the relation between you and the sponsor and the advantages of securing a sponsor, a win win situation for both parties. Great book.” Yves. J. Jacques, Film / Video A.S.C

“The book was very helpful, and showed of Roberta’s knowledge of how to get sponsorship. This book will help others to get sponsorship for their events. I am so happy that I received this book and glad that with the information I will easily create productive sponsorships for my events.”

Terri L Clay, Inspirational Speaker
2017-11-14T01:26:43+00:00
“The book was very helpful, and showed of Roberta’s knowledge of how to get sponsorship. This book will help others to get sponsorship for their events. I am so happy that I received this book and glad that with the information I will easily create productive sponsorships for my events.” Terri L Clay, Inspirational Speaker

"Roberta helped me find clarity as a sponsorship professional. She is very knowledgeable about the sponsorship industry and would recommend her to brands and properties seeking sponsorship guidance."

James E. Graham, Entertainment Consultancy, LLC
2017-11-14T01:30:13+00:00
"Roberta helped me find clarity as a sponsorship professional. She is very knowledgeable about the sponsorship industry and would recommend her to brands and properties seeking sponsorship guidance." James E. Graham, Entertainment Consultancy, LLC

“Your Event Planning Information is great-helped me get my fund-raiser off the ground and sponsored within one week.  Thank You! Thank You!”

Jenny B.
2017-11-14T01:31:12+00:00
“Your Event Planning Information is great-helped me get my fund-raiser off the ground and sponsored within one week.  Thank You! Thank You!” Jenny B.

“Your Event Planning Information is great – keep up the good work…”

Bill, Life and Goals Coach
2017-11-14T01:32:00+00:00
“Your Event Planning Information is great – keep up the good work…” Bill, Life and Goals Coach

“Greetings Roberta, .. This guide is a great beginners guide to event planning for those looking to get their feet wet in planning events.  It is accurate, concise and a to the point guide to planning a sponsored event.  Great event planning 101.”

Osaremi Lanloke, Event Planner for over 15 years
2017-11-14T01:32:57+00:00
“Greetings Roberta, .. This guide is a great beginners guide to event planning for those looking to get their feet wet in planning events.  It is accurate, concise and a to the point guide to planning a sponsored event.  Great event planning 101.” Osaremi Lanloke, Event Planner for over 15 years

"Thanks for your presentation, Roberta! I think people definitely found it helpful."

Ethany Uttech, Community Initiatives Specialist
2018-03-13T01:01:15+00:00
"Thanks for your presentation, Roberta! I think people definitely found it helpful." Ethany Uttech, Community Initiatives Specialist

Happy New Year Roberta, I just got a new client that I met the night of your last panel in Medar Evers, he held my info all this time.  Just wanted to let you know that your events breed results and connections. 

G. King
2018-07-25T04:32:37+00:00
Happy New Year Roberta, I just got a new client that I met the night of your last panel in Medar Evers, he held my info all this time.  Just wanted to let you know that your events breed results and connections.  G. King

"Roberta Vigilance events are knowledgeable, positive, and versatile."

Bowlegged Lou, Member of Full Force, Producer, Writer, Actor
2018-07-25T05:21:36+00:00
"Roberta Vigilance events are knowledgeable, positive, and versatile." Bowlegged Lou, Member of Full Force, Producer, Writer, Actor

"My first thought was what am I going to do with sponsors? My next thought was if even one idea helps it's worth it.  I check it out and I'm so glad I did!  I found out I was literally leaving money on the table.  The no nonsense cut to the chase style made for easy digesting and a quick read. Here's to a very useful tool in my belt to build my business!"

Ernest Williams, CEO Gennin Media
2018-07-25T18:07:26+00:00
"My first thought was what am I going to do with sponsors? My next thought was if even one idea helps it's worth it.  I check it out and I'm so glad I did!  I found out I was literally leaving money on the table.  The no nonsense cut to the chase style made for easy digesting and a quick read. Here's to a very useful tool in my belt to build my business!" Ernest Williams, CEO Gennin Media

"I bought the coaching session with Roberta because I saw her on YouTube explaining her sponsorship career, I like the way she explained it, and feel I could relate to her.  I feel she understands the market that I am trying to reach.  It's teaching me what are sponsors looking for from me and how to bring value to their brand."

Didier Metellus, CEO MetMarket & Co-director VODOU

 

 
2018-07-25T19:14:59+00:00
"I bought the coaching session with Roberta because I saw her on YouTube explaining her sponsorship career, I like the way she explained it, and feel I could relate to her.  I feel she understands the market that I am trying to reach.  It's teaching me what are sponsors looking for from me and how to bring value to their brand." Didier Metellus, CEO MetMarket & Co-director VODOU