How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events

How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events

Are you seeking funding for events? Learn the secrets to getting sponsors to cover up to 100% of your costs.  Bulk order, click here.

Table of Contents



  • 7 Misconceptions About Sponsorship To Get Rid Of (Newly Released!)
  • About Event Sponsorship (Updated!)
  • How Sponsorship Saves Money On Events
  • How Sponsorship Increases Event Profit



  • Common Terms You Should Know (Updated!)
  • When To Contact Sponsors (Newly Released!)



  • VMFESS (Newly Released!)



  • Create Your Sponsorship Fee (Updated!)
  • Benefits Sponsors Look For
  • Target The Right Sponsors
  • Where To Find Sponsors (Updated!)
  • Sponsorship Categories For Proposal (Updated!)
  • What To Include In Your Event Sponsorship Letter
  • Examples of Sponsorship Proposals (Newly Released!)
  • 15-Second Pitch To Gate Keeper



  • What To Do After You Secured Sponsors



  • Overcoming obstacles you might face, what they mean, and how to overcome them.


  • Where To Start (Newly Released!)



Step-By-Step Guide To Planning A Sponsored-Event

Prevent and minimize common mistakes often made by new planners

Cover: Hard / Format: Print / Page: 130-132 / Language: English / Size: 6×9

Who this book is for

Event Planners, Event Organizers & Promoters

From community events to destination weddings, funding might be needed to cover such things as the venue, DJ, travel, hotel, food, promotion, production, activities, to anything that an event needs. Sponsors will cover the cost. Find out what sponsors are looking for in exchange for funding.

Nonprofit organizations 

Planning events for causes such as poverty, disease, abuse, environment, equality or awareness to something that disrupts the world or a community. Some sponsors look for causes that they can relate to. Learn about tangible and intangible benefits.

Professionals working 9-5 or a full-time job

It can be challenging at times stretching a household income to pay for a creative event. Partner with sponsors to offset the cost of the event. Find out how!


Owning a business can be freeing and costly. Securing sponsors does not only increase event profit but also increases business profit. There are many areas within a business that can be sponsored, deciding where to start can be overwhelming. Finding Clarity – a newly added chapter guides you to choose where to start.

Sport teams

Jersey sponsors are great and so are banners at the game. To add more value to the sponsorship make sure your competition is not the only ones reading How To Secure Sponsors Successfully, Third Edition – Funding For Events because they will be able to communicate with and secure any type of sponsors (listed in the book) throughout the world.

Celebrities & Musicians

Save money that would normally be spent on lavish parties, international tours, product launches, charity events, and more. Establish partnerships with sponsors if you’re funding everything on your own. Find out what benefits you can offer sponsors, and more!


Let sponsors help you make your school or class event engaging and exciting or even serious. Find out how to target the right sponsors.


Recommended for age 10 and up, without belittling any information. The first chapter: Understanding – Sponsorship Foundation will get children activists and champions heads spinning with great ideas and activations. Children are still the future and also influencers of things that their parents buy, which events their parents take them to and also of other children; this influence can help sponsors tremendously from generation to generation.


  • Get the cost of your event covered and reduced.
  • Convert companies into supporters of your event.
  • Establish win-win partnerships between your event and sponsors.
  • Communicate with corporate, local, and other sponsors.
  • Be more competitive than other sponsorship seekers.
  • Q&A support via email.
  • Secure monetary and in-kind sponsorships.
  • Minimize embarrassment and rejections.
  • Access to the Reward Program.

Reward Program

Giving back to book buyers.

Get the cost of your event covered

This book is a must read if you’re seeking funding for events. Sponsors fund events cost up to 100%. What’s the first step to securing sponsors? Understanding! From the 7 misconceptions to get rid of and knowing the common sponsorship terms to how sponsorship increases event profit. Any event you can think of can be sponsored, from seminars, festivals, expos, shows, trips, parties, weddings, walks/runs, programs, research, projects, studies, tours to games, tournaments, movies and any event you can think of.

About Book

There are terms used in sponsorship that you’ll need to know and understand in order to secure sponsors that are included in How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events. You’ll also know what “no” means and what to do. It’s excellent for beginners who are ready to secure monetary and in-kind sponsorships. Get a quick overview of the sponsorship success with VMFESS a metric that evaluates the sponsorship success plus strategies you can use for measuring the sponsorship ROI (Return On Investment). This information will put you ahead of those who don’t read the book. Based on proven results and the sponsorship industry standard. It’s straight to point and easy to understand.

Reviews for How To Secure Sponsors Successfully

“I just want to say that your book is very helpful…I’ve read it and I feel more confident in obtaining sponsors…Thank you!” James E. Graham, Sports & Entertainment Consultant

“I’m a creative artist in the area of multi-media.  I’ve been looking for ways to take my creativity and business to the next level.  A good friend of mine referred me to this book on securing sponsors successfully.  My first thought was what am I going to do with sponsors? My next thought was if even one idea helps it’s worth it.  I checked it out and I’m so glad I did!  I found out I was literally leaving money on the table.  The no nonsense cut to the chase style made for easy digesting and a quick read. Here’s to a very useful tool in my belt to build my business!” Ernest Williams, CEO Gennin Media

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