Secure Sponsors. Funding For Events.

Release March 30th, 2019!

For bulk orders, please click here.

How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events

Are you seeking funding for events? Learn the secrets to getting sponsors to cover 100% of your costs.

We apologize to have you waiting. In the meantime, if we can be of assistance and answer any questions, please don’t hesitate to contact us. We would love to hear from you or join our mailing list. This book will help you secure sponsors for your event. Thank you! 

Events cost money and sponsors will cover the cost. Learn how to secure sponsors for your event. Any event you can think of can be sponsored and this book will show you how! It’s straight to the point, based on successful results and insight, and is written for beginners even though it helps those who are experienced improve the sponsorships. This book is a must read!

Note from the Author

My goal is not to sell you a book but to teach you how to secure sponsors for events that you are passionate about. My experience and knowledge are packaged in the book, I also teach a course. I am self-taught in both planning sponsored-events and securing sponsors and started to secure sponsors in 1997 for events that I was passionate about before establishing my event planning company a couple of years later. You’ll be able to secure corporate and local to media, public and private sponsors. If there is anything I would like you to take away from the book is the importance of understanding your event value and establishing win-win partnerships between your event and the sponsor. I look forward to learning from you about your sponsored-event. Best wishes, Roberta Vigilance!  

Who this book is for

Event Planners, Event Organizers & Promoters

From community events to destination weddings, funding might be needed to cover such things as the venue, DJ, travel, hotel, food, promotion, production, activities, to anything that an event needs. Sponsors will cover the cost. Find out what sponsors are looking for in exchange for funding.

Nonprofit organizations 

Planning events for causes such as poverty, disease, abuse, environment, equality or awareness to something that disrupts the world or a community. Some sponsors look for causes that they can relate to. Learn about tangible and intangible benefits.

Professionals working 9-5 or a full-time job

It can be challenging at times stretching a household income to pay for a creative event. Partner with sponsors to offset the cost of the event. Find out how!

Entrepreneurs

Owning a business can be freeing and costly. Securing sponsors does not only increase event profit but also increases business profit. There are many areas within a business that can be sponsored, deciding where to start can be overwhelming. Finding Clarity – a newly added chapter guides you to choose where to start.

Sport teams

Jersey sponsors are great and so are banners at the game. To add more value to the sponsorship make sure your competition is not the only ones reading How To Secure Sponsors Successfully, Third Edition – Funding For Events because they will be able to communicate with and secure any type of sponsors (listed in the book) throughout the world.

Celebrities & Musicians

Save money that would normally be spent on lavish parties, international tours, product launches, charity events, and more. Establish partnerships with sponsors if you’re funding everything on your own. Find out what benefits you can offer sponsors, and more!

Students

Let sponsors help you make your school or class event engaging and exciting or even serious. Sponsors will also cover the cost of your class. Find out how to target the right sponsors.

Children

Recommended for age 10 and up, without belittling any information. The first chapter: Understanding – Sponsorship Foundation will get children activists and champions heads spinning with great ideas and activations. Children are still the future and also influencers of things that their parents buy, which events their parents take them to and also of other children; this influence can help sponsors tremendously from generation to generation.

Sponsors

Before sponsoring an event or the next event, understand how sponsorship works. Adding logos to a flyer or game or sponsor shout outs are nice but without the right knowledge, it’s almost impossible to receive any ROI & ROO on the sponsorship. Learn how to position yourself as a winning sponsor and you’ll be able to maximize results and achieve your goals and objectives.

Benefit

  • Get the cost of your event covered and reduced.
  • Convert companies into supporters of your event.
  • Establish win-win partnerships between your event and sponsors.
  • Communicate with corporate, local, and other sponsors.
  • Be more competitive than other sponsorship seekers.
  • Q&A support via email.
  • Secure monetary and in-kind sponsorships.
  • Minimize embarrassment and rejections.
  • Maximize results.
  • Access to the Reward Program.

Reward Program

Giving back to book buyers.

Get the cost of your event covered

This book is a must read if you’re seeking funding for events. Sponsors fund events cost up to 100%. What’s the first step to securing sponsors? Understanding! From the 7 misconceptions to get rid of and knowing the common sponsorship terms to how sponsorship increases event profit. Any event you can think of can be sponsored, from seminars, festivals, expos, shows, trips, parties, weddings, walks/runs, programs, research, projects, studies, tours to games, tournaments, movies and any event you can think of.

About Book

There are terms used in sponsorship that you’ll need to know and understand in order to secure sponsors that are included in How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events. You’ll also know what “no” means and what to do. It’s excellent for beginners who are ready to secure monetary and in-kind sponsorships. Get a quick overview of the sponsorship success with VMFESS a metric that evaluates the sponsorship success plus strategies you can use for measuring the sponsorship ROI (Return On Investment). This information will put you ahead of those who don’t read the book. Based on proven results and the sponsorship industry standard. It’s straight to point and easy to understand.

Table of Contents

UNDERSTANDING

SPONSORSHIP FOUNDATION

  • 7 Misconceptions About Sponsorship To Get Rid Of (Newly Released!)
  • About Event Sponsorship (Updated!)
  • How Sponsorship Saves Money On Events
  • How Sponsorship Increases Event Profit

COMMUNICATING

BUILD RELATIONSHIPS WITH SPONSORS

  • Common Terms You Should Know (Updated!)
  • When To Contact Sponsors (Newly Released!)

EVALUATING

VIGILANCE METRIC FOR EVALUATING SPONSORSHIP SUCCESS

  • VMFESS (Newly Released!)

SELLING

ESTABLISH WIN-WIN PARTNERSHIPS

  • Create Your Sponsorship Fee (Updated!)
  • Benefits Sponsors Look For
  • Target The Right Sponsors
  • Where To Find Sponsors (Updated!)
  • Sponsorship Categories For Proposal (Updated!)
  • What To Include In Your Event Sponsorship Letter
  • Examples of Sponsorship Proposals (Newly Released!)
  • 15-Second Pitch To Gate Keeper

AFTER CLOSING

WHAT’S NEXT

  • What To Do After You Secured Sponsors

STRATEGIES FOR MEASURING ROI

RECOMMENDATION & ADVICE

  • Overcoming obstacles you might face, what they mean, and how to overcome them.

FIND EVENT CLARITY

  • Where To Start (Newly Released!)

FUN QUIZ 

BONUS BOOK INCLUDED! 

Step-By-Step Guide To Planning A Sponsored-Event – Prevent and minimize common mistakes often made by new planners

Cover: Hard / Format: Print / Page: 132 / Language: English / Size: 6×9

March 30th, 2019, Order on LuLu.com. 

US$ 60.00