How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events will help you get funding for your event and evaluate successful sponsorships. It serves as the foundation on which successful sponsorships are built on and is extremely helpful for new and seasoned sponsorship seekers, and sponsors, who want to win in event sponsorship. Included is the basics, a metric that evaluates successful sponsorships, coaching questions valued $1,800 that are used in coaching sessions to guide sponsorship seekers who don’t where to start when they have more than one event in mind, a bonus stand alone book; Step-By-Step Guide To Planning A Sponsored-Event, and a fun quiz. This edition is overflowing with a wealth of information to make you be skilled in event sponsorship and securing sponsors.
Events cost money and sponsors fund events. Any event, from projects, movies, parties, graduations, marathons and concerts to the one you’re thinking of, can be sponsored. You must first secure the sponsor before you can secure sponsorship. If you don’t understand sponsorship and common terms used by sponsorship decision makers, you’re setting yourself up for failure due to break down in communication. How To Secure Sponsorship Successfully, Third Edition Revised is the road map to establishing win-win partnerships between events and sponsors. It takes you from the basics to an expert status of evaluating the sponsorship success before submitting your sponsorship proposal to sponsors. Sponsors can also use VMFESS, a new metric introduced, to approve successful sponsorships.
If you want to win in event sponsorship, How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events is a MUST READ!
How To Secure Sponsors Successfully, Third Edition Revised – Funding For Events
Table of Contents
UNDERSTANDING
Get Rid Of These 7 Misconceptions
About Event Sponsorship
How Sponsors Save Money On Events
How Sponsors Increase Event Profit
COMMUNICATING
Sponsorship Terms To Know
Common Benefits Sponsors Look For
Finding The Value Of A Benefit
Targeting The Right Sponsors
Where To Find Sponsors
When To Contact Sponsors
EVALUATING
VMFESS
SELLING
Create The Sponsorship Fee
Gain On The Sponsorship Fee
Sponsorship Proposal Categories
What To Include In Your Sponsorship Proposal
Example 1 Sponsorship Proposal
Example 2 Sponsorship Letter
15-Second Pitch To Gatekeepers And Sponsors
Scales For Measuring Activation
After You Close
COACHING
Find Your Event Clarity
RECOMMENDATION & ADVICE
Find These Companies & Professionals
TAKE ACTION
To-Do Check List
FUN QUIZ
SPONSOR CONTACT SHEET
CONCLUSION
Closing Thoughts
BONUS BOOK
Step-By-Step Guide To Planning A Sponsored-Event
ABOUT THE AUTHOR
REQUEST SPONSORSHIP REWARD PROGRAM
Reward Program – $5.00 (five dollars) from each purchase goes toward the Sponsorship Reward Program to sponsor events that are planned by book buyers of only this edition.
1 review for HOW TO SECURE SPONSORS SUCCESSFULLY, THIRD EDITION REVISED: FUNDING FOR EVENTS (eBook)
Rated 5 out of 5
Monica Davis, Brand Narrative expert and Media Trainer — Author, Start Your Business Right and Welcome to the Top — www.exceptionalmediacoaching.com –
Just finished reading How to Secure Sponsors Successfully. It was a very informative read with great examples and it covered all the major points for getting sponsorship. This book will help play a role in my developing a solid approach for successfully seeking and obtaining sponsors.
Monica Davis, Brand Narrative expert and Media Trainer — Author, Start Your Business Right and Welcome to the Top — www.exceptionalmediacoaching.com –
Just finished reading How to Secure Sponsors Successfully. It was a very informative read with great examples and it covered all the major points for getting sponsorship. This book will help play a role in my developing a solid approach for successfully seeking and obtaining sponsors.
Roberta Vigilance –
Thank you, Monica!