HOW TO SECURE SPONSORS SUCCESSFULLY: THE FUNDAMENTALS OF EVENT SPONSORSHIP

$43.80

Ultimate Beginner’s Guide

How To Secure Sponsors Successfully: The Fundamentals Of Event Sponsorship will help you get funding for your event and shows you three types of formulas you can use to return gains to your sponsor.
Cover: Paperback   Page: 70      Language: English
SKU: SSF-P02 Category:

Description

The rule of thumb in sponsorship, as with any other business transaction, is for your sponsor to make a positive (tangible or intangible) gain on the sponsorship fee. ROI (Return On Investment) is a term that’s casually used to mean the profit (gain) your sponsor receives on the sponsorship fee; however, profit, roi, and roo are not the same and you’ll learn the difference.

How To Secure Sponsors Successfully: The Fundamentals Of Event Sponsorship

Table of Contents

UNDERSTANDING

  • Get Rid Of These 7 Misconceptions
  • About Event Sponsorship
  • How Sponsors Save Money On Events
  • How Sponsors Increase Event Profit

COMMUNICATING

  • Sponsorship Terms To Know
  • Common Benefits Sponsors Look For
  • Finding The Value Of A Benefit
  • Targeting The Right Sponsors
  • Where To Find Sponsors
  • When To Contact Sponsors

SELLING

  • Create The Sponsorship Fee
  • Gain On Sponsorship Fee
  • Sponsorship Proposal Categories
  • What To Include In Your Sponsorship Proposal
  • Example 1 Sponsorship Proposal
  • Example 2 Sponsorship Letter
  • 15-Second Pitch To Gatekeepers And Sponsors
  • Scales For Measuring Activation
  • After You Close
  • FUN QUIZ

SPONSOR CONTACT SHEET

CONCLUSION

  • Closing Thoughts

ABOUT THE AUTHOR

ORDER BULK & PERSONALIZED COPIES

ACKNOWLEDGEMENTS

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