HOW TO SECURE SPONSORS SUCCESSFULLY: THE FUNDAMENTALS OF EVENT SPONSORSHIP

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Ultimate Beginner’s Guide

How To Secure Sponsors Successfully: The Fundamentals Of Event Sponsorship helps you understand how sponsorship works and leverage the sponsorship to return gains, and communicate with and sell your event to sponsors.
Format: PDF    Page: 72     Language: English
SKU: SSFE-005 Category:

Description

The rule of thumb in sponsorship, as with any other business transaction, is for your sponsor to make a positive (tangible or intangible) gain on the sponsorship fee.

ROI (Return On Investment) is a term that’s casually used to mean the profit (gain) your sponsor receives on the sponsorship fee; however, profit, roi, and roo are not the same. Each one has a specific formula, function, and return which you’ll learn how to use to return gain to your sponsors in How To secure Sponsors Successfully: The Fundamentals Of Event Sponsorship.

Chapters

UNDERSTANDING

  • Get Rid Of These 7 Misconceptions
  • About Event Sponsorship
  • How Sponsors Save Money On Events
  • How Sponsors Increase Event Profit
  • COMMUNICATING
  • Sponsorship Terms To Know
  • Common Benefits Sponsors Look For
  • Finding The Value Of A Benefit
  • Target The Right Sponsors
  • Where To Find Sponsors
  • When To Contact Sponsors

SELLING

  • Create The Sponsorship Fee
  • Gain On Sponsorship Fee
  • Sponsorship Proposal Categories
  • What To Include In Your Sponsorship Proposal
  • Example 1 Sponsorship Proposal
  • Example 2 Sponsorship Proposal
  • 15-Second Pitch To Gatekeepers And Sponsors
  • Scales For Measuring Activation
  • After You Close
  • FUN QUIZ

SPONSOR CONTACT SHEET

CONCLUSION

  • Closing Thoughts

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