BENEFITS OF EVENT SPONSORSHIP
Yes, some sponsors can easily spend 60,000 to 300,000 and up a year on a billboard ad. However, the only thing that the ad will be doing is providing visibility; if the sponsor wants eyeballs from highway traffic then that is a great way to go about it.
Billboards placed in communities usually don’t have any warm connections between the brand and the community so your event whether it’s a program, a team, a block party, a festival, or another event, helps to reinforce the brand’s (sponsor) presence on billboards. Stand-alone – billboards will have very little to no effect on passers-by, and the sponsor will have mucho difficulty receiving ROI & ROO.
Remember your event forms and strengthens the relationship between the sponsor and the community.
Imagine walking or driving past a billboard ad, which image leaves you with a warm feeling – the brand that you never saw before or the brand that just supported an event that you care about?
This is a great example of how strong a brand presence is when they continue to sponsor events that they only have to say ‘two words’ and communities recognize them and follow.
Please check out and support my events’ sponsors, they sponsored events that educated, showcased, and networked children, teens, and adults in underserved communities. Thank you, Roberta.
Roberta Vigilance is the Owner of Vigilance Style & Grace, an event sponsorship education & consulting company. She teaches professionals how to secure sponsors for events off and online, and problem-solve with clients. Visit her Online. Visit on social media: Facebook, LinkedIn, or Twitter or order How To Secure Sponsors Successfully, Third Edition Revised.