5. Think Long-Term

Sponsors will renew the sponsorship if the sponsorship is profitable or the sponsor goals or objectives are being achieved. Learn how to evaluate the sponsorship success in How To Secure Sponsors Successfully, Third Edition (VMFESS chapter)

 4. Evaluate The Sponsorship

Sponsors expect either a tangible or intangible ROI or ROO, you need to know how to make that happen.

3. Know Your Event Value

Sponsors will not pay more for less and will most likely be skeptical if you’re pricing too low (too good to be true).

2. Know Your Audience

Sponsors know if their product, service, or message is not placed in front of their target audience they will be losing money on the sponsorship deal

1. Understand Sponsorship

Sponsors will not entertain your sponsorship conversation if you’re asking just for a donation. 

Share your thoughts!

Roberta Vigilance is a sponsorship consultant and author and teaches sponsorship seekers how to secure sponsors and finds solutions to her clients’ sponsorship problems. You can learn more about Roberta and what she offers by visiting her Online, on Facebook, on LinkedIn, or Twitter or order her book How To Secure Sponsors, Successfully Third Edition.

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