5. Think Long-Term
Sponsors will renew the sponsorship if the sponsorship is profitable or the sponsor goals or objectives are being achieved. Learn how to evaluate the sponsorship success in How To Secure Sponsors Successfully, Third Edition (VMFESS chapter)
4. Evaluate The Sponsorship
Sponsors expect either a tangible or intangible ROI or ROO, you need to know how to make that happen.
Sponsors will not pay more for less and will most likely be skeptical if you’re pricing too low (too good to be true).
2. Know Your Audience
Sponsors know if their product, service, or message is not placed in front of their target audience they will be losing money on the sponsorship deal
1. Understand Sponsorship
Sponsors will not entertain your sponsorship conversation if you’re asking just for a donation.
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Roberta Vigilance is a sponsorship consultant and author and teaches sponsorship seekers how to secure sponsors and finds solutions to her clients’ sponsorship problems. You can learn more about Roberta and what she offers by visiting her Online, on Facebook, on LinkedIn, or Twitter or order her book How To Secure Sponsors, Successfully Third Edition.