I’m not going to say I told you so. If you’ve been with me for the past few years you might know what I’m referring to. Hey, I’ve come to realize that after working relentlessly to teach sponsorship seekers how to secure sponsors through establishing win-win partnerships between events and sponsors, for 13 years out of the 19 that I’ve worked in (on the outside of) the sponsorship industry, if I don’t’ give myself a loving pat on my back no one will.
Sponsorship is working, and yes there are kinks to comb through but with patience and working with sponsorship professionals who want to learn and are passionate about finding solutions, sponsors will continue to receive ROI & ROO.
I’m happy to share this article with you and for those of you who are new and don’t know what I”m referring, I’ll post the link below.
My head is literally down in my book in addition to pulling through some rogue waves in my personal life. After pulling the third edition of How To Secure Sponsors Successfully off the shelf because I released it sooner than it was ready, I’m taking my time with this edition and updating and testing a sponsorship evaluation metric that I’ve created to help both the sponsorship seeker choose and the sponsor approve the right strategies for the sponsorship activation and the sponsorship expected outcome. If you would like to be notified when the book is available or of the release date, send me your email address here. Thank you in advance for your support!
I believe in win-win partnerships and so do many consumers. Read the proof, here.
Here is what I’m referring to, click here.
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Roberta Vigilance is a sponsorship consultant and author and teaches sponsorship seekers how to secure sponsors and finds solutions to her clients’ sponsorship problems. You can learn more about Roberta and what she offers by visiting her Online, on Facebook, on LinkedIn, or Twitter or order her book How To Secure Sponsors, Successfully Third Edition.