Each One Teach One. African American Proverb


Course + 4 Week Check-in.

Fridays, 2PM

Event Sponsorship Training Program

Course + 4 Week Check-In

 The course teaches how to sell your event to sponsors, and the 4 week check-in provides you with an accountability partner.

Fridays 2 PM (Eastern Standard Time in the USA)

If you don’t know the answers to all of these questions, then this course is for you!

  • What is a sponsor?

  • How can a sponsor save money on my event?

  • How can a sponsor increase my event profit?

  • What do sponsors really want?

  • How do I target the right sponsors?

  • Who should I ask for when seeking sponsors?

  • Am I asking for too much or too little funding?

  • What information should I include in my sponsorship proposal?

Course Topics Covered


    This topic focuses on understanding event sponsorship and includes: misconceptions to get rid of, how sponsors save money on events, and how sponsors increase event profit which will give you confidence when approaching sponsors.


    This topic focuses sponsorship terms to know, benefits sponsors look for, and targeting the right sponsors which will open the doors of communication with sponsors.


    This topic focuses on creating your sponsorship fee, gain on sponsorship fee, what information to include in your sponsorship proposal, scales for measuring activation, and what to do after you’ve closed the sponsorship deal which helps you provide gains to sponsors.

  • QUIZ:

    A quiz is included to reinforce what you learn in each topic.

4 Week Check-In

Meet with sponsorship instructor once a week to get answers and guidance as you take action on securing sponsors for your event.


  • CONFIDENCE: Approach sponsors with certainty.

  • RESULT: Be efficient when engaging with sponsors.

  • FUNDING: Write successful sponsorship proposals.

  • ACCOUNTABILITY PARTNER: Help you keep your commitment to make consistent progress.

Who Should Attend?

  • Event Organizers & Planners
  • Entrepreneurs
  • Organizations
  • Professionals
  • Musicians
  • Club Owners
  • Groups
  • Schools
  • Worship Centers
  • Authors
  • ..and other professionals seeking funding for events!

Sponsorship & Covid

COVID changed events’ budgets and activation. The domino effect caused a lot of sponsors to become frugal in some cases and smarter in other cases. Sponsors need events, projects, programs and such to still connect with their target audience whether offline or virtually, now more than ever. Sponsorship seekers need to become clear on how successful sponsorship works so you can sell your events successfully to sponsors.


Sponsorship seekers and sponsors were both concerned about how to measure the success of the sponsorship. A lot of emphasis was on the value of logo placement, i.e., what’s the return, is it worth the cost, etc. Sponsors started to stop renewing deals because the sponsorships were not paying off. It’s important for sponsorship seekers to become clear on what to offer sponsors and how sell win-win sponsorship deals.

Some sponsors converted into donors and assisted their target audience through donating to nonprofits. Sponsors realized and know that unless they are receiving something in exchange they cannot (literally) afford to keep giving and not getting any value in return; that can (slowly) put sponsors out of business. Sponsorship seekers need to target the right sponsors who align with their audience passion, mission, likes and goals. Learn as much about your audience so that you can better connect them with your sponsor.

If you are ready to approach sponsors with win-win opportunities which benefit everyone that is part of the sponsorship then ‘How To Sell Event To Sponsors‘ is for you. 

What’s Included



This event sponsorship training program includes:

  • (1) 90 Minute Course by Phone. Call-in from any part of the world.

Taught in this course is understanding how successful sponsorship works, sponsorship terms you need to know in order to communicate effectively with sponsors, and what information to include in your sponsorship proposal to successfully sell your event to sponsors.

  • 4 Week Check-In by Phone

Meet with sponsorship instructor once a week by phone on Fridays from 12PM ET to 1PM ET. Each week check-in includes:

  1. Proposal review & suggestion
  2. Overcoming any obstacles
  3. Closing challenge & suggestion
  4. Open-discussion and share your experience

Enroll now!

Your dial-in number and access code will be provided after you’ve enrolled.

Enroll in Event Sponsorship Training Program

Roberta Vigilance

Event Sponsorship Educator

Roberta had an event budget of $0 to plan her company’s events. Self-taught, she learned the language that is needed to secure sponsors for events and combined it with her sale experience. As a result, Roberta closed and saved her company thousands of US dollars in sponsorship. Enroll in her event sponsorship training course. Roberta is the author of How To Secure Sponsors Successfully

..Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers

Marcia Kresge, Program Coordinator & Yoga Instructor

It’s always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again

R. Sinclair, Brooklyn Public Library, Saratoga Branch Librarian

The workshop was useful.  You covered everything on the agenda.  It’s very helpful to have a resume with specific work experience to forward to team members and get them to commit their time.  thanks.

Devika Porayath

I thought the workshop was informative and helpful.  I would definitely recommend it.

Felicia Moley

I was able to get on your call yesterday! Great Stuff.

Lytoya Parker

Thanks for your presentation, Roberta! I think people definitely found it helpful.

Ethany Uttech, Community Initiatives Specialist

Fridays, 2PM EST