COVID changed events’ budgets and activation. The domino effect caused a lot of sponsors to become frugal in some cases and smarter in other cases. Sponsors need events, projects, programs and such to still connect with their target audience whether offline or virtually, now more than ever. Sponsorship seekers need to become clear on how successful sponsorship works so you can sell your events successfully to sponsors.
Sponsorship seekers and sponsors were both concerned about how to measure the success of the sponsorship. A lot of emphasis was on the value of logo placement, i.e., what’s the return, is it worth the cost, etc. Sponsors started to stop renewing deals because the sponsorships were not paying off. It’s important for sponsorship seekers to become clear on what to offer sponsors and how sell win-win sponsorship deals.
Some sponsors converted into donors and assisted their target audience through donating to nonprofits. Sponsors realized and know that unless they are receiving something in exchange they cannot (literally) afford to keep giving and not getting any value in return; that can (slowly) put sponsors out of business. Sponsorship seekers need to target the right sponsors who align with their audience passion, mission, likes and goals. Learn as much about your audience so that you can better connect them with your sponsor.
If you are ready to approach sponsors with win-win opportunities which benefit everyone that is part of the sponsorship then ‘How To Sell Event To Sponsors‘ is for you.
This program includes:
Taught in this course is understanding how successful sponsorship works, sponsorship terms you need to know in order to communicate effectively with sponsors, and what information to include in your sponsorship proposal to successfully sell your event to sponsors. This course helps you get the cost of your event covered and reduced.
Meet with sponsorship trainer once a week by phone on Fridays from 12PM ET to 1PM ET. Each week there is a different check-in which includes:
- Proposal review & suggestion
- Sponsors communication obstacles
- Closing challenges & suggestions
- Share your experience
Check-in is great for those taking action after the course and wanting an accountability partner and course reinforcement.
This Event Sponsorship Training Program is worth much more than $195, and this is the lowest price it will be listed for. Enroll now and learn how to sell your event to sponsors.
Your dial-in number and access code will be provided after you’ve enrolled.