Each One Teach One. African American Proverb

Sponsorship Training
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Introduction to Event Sponsorship: Secure Sponsors Successfully

EVENT SPONSORSHIP TRAINING COURSE

This course is for sponsorship seekers and sponsors who are new to sponsorship. It helps them both with thoroughly understanding sponsorship and becoming vigilant of what a win-win sponsorship opportunity looks like. 

Fridays 2 PM (EST)

ARE YOU WONDERING?

  • How does sponsorship truly work?

  • How can I make and save money with sponsorship?

  • Am I asking for too much or too little funding?

  • How do I target the right sponsors?

  • What do sponsors really want?

  • Who should I ask for when seeking sponsors?

  • What information should I include in my sponsorship proposal?

If you answered yes to any of those questions, then this Event Sponsorship Training Course is for you!

Enroll in the upcoming course.

COURSE SYLLABUS

  • UNDERSTANDING:

    There are 7 major misconceptions about event sponsorship you’ll need to get rid of in order to secure sponsors successfully. The topic covers those misconceptions and lets you know how sponsors saves you money on your event and increase your event profit.

  • COMMUNICATING:

    Knowing or not knowing sponsorship terms used by sponsorship professionals can make the conversation between you and your sponsor go smoothly or cause an immediate break down in communication which will result in rejection. This topic covers common sponsorship terms to know, benefits sponsors look for, targeting the right sponsors, where to find sponsors, and when to contact sponsors. 

  • SELLING:

    When you love your event and are passionate about your “why” (the reason you are planning or want to plan your event), selling would not be intimating or salesy. This topic equips you with the tools that are needed to effortlessly sell your event (project, program, movie, and more) to sponsors, and teaches how to create your sponsorship fee, sponsorship proposal categories, what information to include in your sponsorship proposal, and what to do after you close your sponsorship deal. 

  • Q&A SESSION:

    You’ll also have the opportunity to ask questions and get answers during Q&A (Question and Answer) session.

COURSE BENEFITS

  • CONFIDENCE: Approach sponsors with certainty.

  • RESULT: Be efficient when engaging with sponsors.

  • FUNDING: Write successful sponsorship proposals.

Before You Secure Sponsorship, You Need to Secure the Sponsor.

The basics to securing sponsors is taught in this 2 hour course. Once you learn the basics, you can either build on it, decide if sponsorship is right for you, or start securing sponsors for your event. 

WHO SHOULD ATTEND

Professionals and groups, e.g., entrepreneurs, event planners, promoters, nonprofit organizations, small business owners, students, researchers, musicians, sponsorship professionals, celebrities, and authors seeking funding for events.

The course also helps new sponsors recognize and understand what to expect from successful sponsorships. 

Communities with sponsors thrive!

In addition to learning the basics to securing sponsors, time is needed to research and contact sponsors, follow up on missed calls and out of office replies, get pass rejections, and for budgets to become available. It can take 6 months to a year or longer to secure corporate sponsors and less time for local sponsors. 

PLAN AHEAD. LEARN EARLY!

EVENT SPONSORSHIP TRAINING COURSE

Secure Sponsors Successfully

  • Call in by phone.

    Dial-in number and access code are provided after enrollment.

  • Group Discount, Contact Us. 

  • $195 usd per person

  • Fridays 2 PM (EST)

If you need guidance after the course,  sign up for coaching with Roberta. She will guide you through your sponsorship process, review your sponsorship proposal, and offer suggestions that fit your specific need. Receive 50% OFF 1st month coaching. 

Roberta Vigilance

Event Sponsorship Author & Consultant

Roberta had an event budget of $0 to plan events when, in 1999, she established her event planning company. Self-taught, after the word sponsorship came into her realm but not the process, she learned the language and steps that are needed to secure sponsors for events, and  secured corporate to local sponsors for all of her events. As a result, Roberta closed and saved her company hundreds of thousands of US dollars in sponsorship.

..Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers

Marcia Kresge, Program Coordinator & Yoga Instructor

It’s always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again

R. Sinclair, Brooklyn Public Library, Saratoga Branch Librarian

The workshop was useful.  You covered everything on the agenda.  It’s very helpful to have a resume with specific work experience to forward to team members and get them to commit their time.  thanks.

Devika Porayath

I thought the workshop was informative and helpful.  I would definitely recommend it.

Felicia Moley

I was able to get on your call yesterday! Great Stuff.

Lytoya Parker

Thanks for your presentation, Roberta! I think people definitely found it helpful.

Ethany Uttech, Community Initiatives Specialist

Fridays, 2PM EST

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