Meet with sponsorship instructor once a week for four weeks to get answers and guidance as you take action to secure sponsors for your event.
Each week support check-in includes:
- Week 1: Proposal review and Q&A
- Week 2: Overcome obstacles and Q&A
- Week 3: Progress report and Q&A
- Week 4: Open-discussion and Q&A
COVID changed events’ budgets and activation. The domino effect caused a lot of sponsors to become frugal in some cases and smarter in other cases. Sponsors need events, projects, programs and such to still connect with their target audience whether offline or virtually, now more than ever. Sponsorship seekers need to become clear on how successful sponsorship works so you can sell your events successfully to sponsors.
Sponsorship seekers and sponsors were both concerned about how to measure the success of the sponsorship. A lot of emphasis was on the value of logo placement, i.e., what’s the return, is it worth the cost, etc. Sponsors started to stop renewing deals because the sponsorships were not paying off. It’s important for sponsorship seekers to become clear on what to offer sponsors and how sell win-win sponsorship deals.
Some sponsors converted into donors and assisted their target audience through donating to nonprofits. Sponsors realized and know that unless they are receiving something in exchange they cannot (literally) afford to keep giving and not getting any value in return; that can (slowly) put sponsors out of business. Sponsorship seekers need to target the right sponsors who align with their audience passion, mission, likes and goals. Learn as much about your audience so that you can better connect them with your sponsor.
If you are ready to approach sponsors with win-win opportunities which benefit everyone that is part of the sponsorship then ‘How To Sell Event To Sponsors‘ is for you.
What’s Included in Program