African American Proverb – Each One Teach One.


Course + 4 Weeks Support

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Event Sponsorship Training Program includes:


Learn how to secure sponsors

4 Weeks Support:

Have an accountability partner on your sponsorship journey


Topics Covered


    Increase confidence

    Understand how event sponsorship works.


    • Sponsorship misconceptions to get rid of
    • How sponsors save money on events
    • How sponsors increase event profit

    Improve results 

    Communicate efficiently with sponsors. 


    • Sponsorship terms to know 
    • Know which benefits to offer sponsors
    • Know how to target the right sponsors

    Get funding

    Write successful sponsorship proposals. 


    • How to create sponsorship fee
    • How to provide gain on sponsorship fee
    • What information to include in your sponsorship proposal
    • Which scales to use for measuring activation 
    • What to do after you’ve closed the sponsorship deal
  • QUIZ:


    A quiz is included to reinforce what you learned.

This course answers the following questions:

  • What information should I include in my sponsorship proposal?

  • How do I target the right sponsors?

  • Am I asking for too much or too little funding?

  • Who should I ask for when seeking sponsors?

  • What do sponsors really want?

  • How can a sponsor save money on my event?

  • How can a sponsor increase my event profit?

  • What is a sponsor?

4 Weeks Support

Meet with sponsorship instructor once a week for four weeks to get answers and guidance as you take action to secure sponsors for your event.

Each week support check-in includes:

  • Week 1: Proposal review and Q&A
  • Week 2: Overcome obstacles and Q&A
  • Week 3: Progress report and Q&A
  • Week 4: Open-discussion and Q&A

Benefit of Program

  • Increase CONFIDENCE: Approach sponsors with certainty.

  • Improve RESULTS: Be efficient when engaging with sponsors.

  • Get FUNDING: Write successful sponsorship proposals.

  • Have ACCOUNTABILITY PARTNER: Support you on your sponsorship journey.

Who Should Attend?

  • Event Organizers & Planners
  • Entrepreneurs
  • Organizations
  • Professionals
  • Musicians
  • Club Owners
  • Groups
  • Schools
  • Worship Centers
  • Authors
  • ..and other professionals seeking funding for events!

Sponsorship & Covid

COVID changed events’ budgets and activation. The domino effect caused a lot of sponsors to become frugal in some cases and smarter in other cases. Sponsors need events, projects, programs and such to still connect with their target audience whether offline or virtually, now more than ever. Sponsorship seekers need to become clear on how successful sponsorship works so you can sell your events successfully to sponsors.


Sponsorship seekers and sponsors were both concerned about how to measure the success of the sponsorship. A lot of emphasis was on the value of logo placement, i.e., what’s the return, is it worth the cost, etc. Sponsors started to stop renewing deals because the sponsorships were not paying off. It’s important for sponsorship seekers to become clear on what to offer sponsors and how sell win-win sponsorship deals.

Some sponsors converted into donors and assisted their target audience through donating to nonprofits. Sponsors realized and know that unless they are receiving something in exchange they cannot (literally) afford to keep giving and not getting any value in return; that can (slowly) put sponsors out of business. Sponsorship seekers need to target the right sponsors who align with their audience passion, mission, likes and goals. Learn as much about your audience so that you can better connect them with your sponsor.

If you are ready to approach sponsors with win-win opportunities which benefit everyone that is part of the sponsorship then ‘How To Sell Event To Sponsors‘ is for you. 

What’s Included in Program



Roberta Vigilance

Event Sponsorship Author & Consultant

Roberta had an event budget of $0 to plan her company’s events. Self-taught, she learned the language that is needed to secure sponsors for events and combined it with her sale experience. As a result, Roberta closed and saved her company thousands of US dollars in sponsorship. Enroll in her event sponsorship training course. Roberta is the author of How To Secure Sponsors Successfully

..Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers

Marcia Kresge, Program Coordinator & Yoga Instructor

It’s always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again

R. Sinclair, Brooklyn Public Library, Saratoga Branch Librarian

The workshop was useful.  You covered everything on the agenda.  It’s very helpful to have a resume with specific work experience to forward to team members and get them to commit their time.  thanks.

Devika Porayath

I thought the workshop was informative and helpful.  I would definitely recommend it.

Felicia Moley

I was able to get on your call yesterday! Great Stuff.

Lytoya Parker

Thanks for your presentation, Roberta! I think people definitely found it helpful.

Ethany Uttech, Community Initiatives Specialist

Attend Online or by Phone