Sponsorship Seekers & Sponsors

Having the right demographic isn’t enough to retain sponsors and gain continuous support from an event target audience.

Lots of different events and brands have the same audience. There are factors that are overlooked, for example, is the sponsorship a right fit for the event and sponsor, is the right activation being used to maximize gain on the benefits (assets), can cost be cut if so the three Ws need to be evaluated which can cause sponsorships to be unsuccessful.

Roberta converts unsuccessful sponsorships to successful sponsorships.

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