NONPROFIT ATTRACTS SPONSORS

I had the opportunity to meet Pamela – founding member of T.E.A.L a grassroots organization that has since evolved and benefits Ovarian Cancer research. I learned that Pamela is very passionate about her organization cause hence attracting the following sponsors.  At times, sponsors will approach you because either they feel Read More …

3 RULES FOR SECURING SPONSORS

Three rules that will put you ahead of other sponsorship seekers when you’re ready to secure sponsors are: 1. Know what sponsorship is. Understanding the true meaning of sponsorship is important. Sponsorship is too often confuse with donation, free money, grants, banners, etc. 2. Know Read More …

MY BEGINNING IN SPONSORSHIP AND ON SOCIAL MEDIA

I just found this pic on Myspace! This is my favorite pic, photographed by my son, of when I first decided to teach professionals from musicians to entrepreneurs how to secure sponsors so that they can get their events’ cost covered. After returning to college Read More …

SPONSORS OF WOMEN’S HISTORY MONTH

Updated from 2013-03-21. The recognition for women turned from a day of celebration to a week and now a month in the Untied States. The rights for women to vote and  hold political office started in Europe in 1911.  In the early 80’s Senator Orrin Hatch, from Utah, Read More …

INSIDE SPONSORSHIP

Article Credit: Daniel Oyston Inside Sponsorship – Roberta Vigilance – Event Sponsorship – Episode 52 Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually Read More …

THINGS THAT ARE STOPPING YOU FROM APPROACHING & SECURING SPONSORS

New! It’s not unusual for brands not to see pass the norm, nor is it unusual for professionals like you to give up on your passion. Brands (obviously not all) grew comfortable, specifically the ones that have been around hundreds of years, with an old system that Read More …

MESSAGE TO SPONSORS: It’s You, Not Them!

Updated from 2013-05-21. New event organizers (sponsees) have a better chance of offering sponsors a positive return on investment (ROI) than seasoned properties.  Why? Take notice of events that have secured sponsors in the past years.  Other than increase in logos, what have changed? Absolutely nothing! Read More …

5 WAYS TO SUPPORT SPONSORS

Updated from 2011-11-19. It is important that you support your sponsors and sponsors of events that you love and care about. It is also a good idea to encourage your event audience to send you their feedback on your sponsor’s product or service then share Read More …

4 THINGS TO PREPARE FOR BEFORE SECURING SPONSORS

Updated from 2014-04-28. 1. Planning Ahead   It takes 6 months to a year or more to establish positive relationships with sponsors.  Don’t wait 3 weeks or months to start looking for sponsors, unless you enjoy working under extreme pressure.   2. Expecting “Nos”   It’s Read More …