As one of the world’s most insightful accomplished sponsorship professional with the proven ability to build relationships and establish partnerships between communities and brands, Roberta Vigilance is the first African American and African American woman author to write a non-fiction book on event sponsorship. She is also the first person to bring event sponsorship awareness to urban and underserved communities so they too will have the funding that is needed to implement events that they are passionate about.
Roberta strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative industry frontrunner around the globe.
Over the course of three decades, she has gained extensive sales experience and has spent 20 of those years in the sponsorship space planning sponsored-events, selling events to sponsors, and over a decade bringing sponsorship awareness, books and training to communities.
Roberta is the owner and CEO of Vigilance Style & Grace, an event planning company, established in 1999, and is the author of the esteemed books How To Secure Sponsors Successfully and Step-By-Step Guides To Planning Sponsored-Events.
Roberta believes sponsors that target communities should partner with the communities in which they sell their product and service. If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t. She doesn’t believe communities should have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships.
Roberta was born and is located in the United States of America and was raised in Guyana, South America, and has a sense of humor, enjoys watching sports with friends, and loves music!
Roberta provides sponsorship training and consulting, and oversees Vigilance Style & Grace. Contact Roberta.
Some sponsors secured by Vigilance Style & Grace
Roberta Vigilance is a sponsorship consultant and author. She teaches sponsorship seekers how to secure sponsors and finds solutions to her clients’ sponsorship problems. Contact Roberta.