Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in the event sponsorship space selling events to sponsors.
Led by passion, Roberta established Vigilance Style & Grace, in 1999, an event planning company specializing in networking events which educate, showcase, and network talents in the entertainment industry.
Self-taught, Roberta learned from trial and error how to plan events and secure sponsors. All of her events were sponsored; as a result, she saved her company hundreds of thousands of dollars.
Roberta is the first African American to write books on securing sponsors.
Her events’ sponsors span the gamut from Tommy Hilfiger Jeans and Rite Aid to Adidas and Coca-Cola. Roberta strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative sponsorship industry frontrunner around the globe.