As one of the world’s most insightful sponsorship professional, Roberta Vigilance’s mission is to bring sponsorship awareness to event organizers across the globe and teach them how to secure sponsors.
About Roberta Vigilance, in her own words: My Sponsorship Journey
Roberta Vigilance is an Event Sponsorship Consultant and Author whose strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative industry frontrunner across the globe.
Over the course of nearly three decades, she has gained extensive sales experience and has spent 19 of those years in the sponsorship space planning sponsored-events, securing sponsors, and teaching sponsorship seekers (event planners, event organizers, and business owners) how to secure sponsors, and guiding her clients through their sponsorship journey.
Roberta is the owner of Vigilance Style and Grace, an event planning company she established in 1999, and is the author of the esteemed book series, How To Secure Sponsors Successfully and Step-By-Step Guides To Planning Sponsored-Events.
Roberta believes sponsors that target communities should partner with the communities in which they sell their product and service. If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t. She doesn’t believe communities should have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships.
Roberta was born and is located in the United States of America and was raised in Guyana, South America, and has a sense of humor, enjoys watching sports with friends, and loves music!
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Some of Roberta’s Event Sponsors