Roberta Vigilance is a Sponsorship Professional, Consultant and Author whose strategic problem solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative industry frontrunner across the globe. Over the course of nearly three decades, she has gained extensive sales experience and has spent 19 of those years in the sponsorship space helping her valued clients secure sponsors. Currently, Roberta serves as the owner of Vigilance Style and Grace and is the debut author of the esteemed book, How To Secure Sponsors Successfully.
She launched her event planning company in 1999 to educate up and coming models and talents about the different professions that were offered in the entertainment industry, and needed money to fund the events. She taught herself how to plan sponsored-events and secure sponsors.
Roberta believes sponsors that target communities should partner with the communities in which they sell their product and service. If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t. She doesn’t believe communities should have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships.
Roberta was born and is located in the United States of America and was raised in Guyana, South America. She’s also a lover of music!
Roberta Vigilance’s interview with Daniel Oyston of Inside Sponsorship