HOW TO SECURE SPONSORS SUCCESSFULLY

$55.00 $45.00

This book has been updated since its first release in 2005. Event Sponsorship Consultant & Author, Roberta Vigilance remembers in the late 90’s shortly before stumbling into the world of sponsorship, getting pointed to the exit sign by gatekeepers who didn’t even bother to get out of their seats, when she asked corporate sponsors to invest in her events. The word sponsorship, not the process, came into the realm of, self-taught and equipped with a sales background, Roberta learned through trial and error and embarrassing moments what to say and do to secure sponsors for her events. Her events’ sponsors span the gamut from Adidas, Tommy Hilfiger Jeans and Coca-Cola to Modell’s, Rite Aid, among many others including local, individual, and private sponsors.

The sponsorship world revealed itself to Roberta and she added value to the industry. Roberta experience and success contributed to defining sponsorship away from just advertisement, shout-outs, logos, and misconceptions to win-win deals, evaluation, and measurement. Sponsors are getting out of sponsorship deals because they have started to lose more than the sponsorship value; an issue Roberta had written about years before emerging. Roberta shares experience and insight for understanding sponsorship (you’ll know how sponsorship works), communicating with sponsors (you’ll be able to engage effectively with seasoned sponsorship professionals), and selling your event to sponsors (you’ll get the cost of your event covered or reduced). This information can be used time and time again and can save you hundreds to thousands or more as well as increase your event profit. 

This book dives into the basic knowledge of event sponsorship one needs to be successful in securing sponsors.

SKU: SSS-P04 Category:

Description

For Beginners

Sponsorship Seekers & Sponsors

This book is recommended for sponsorship seekers who are new to securing sponsors, and for entities such as organizations, corporations, d.b.a’s, and others considering becoming a sponsor. It will help both parties, sponsorship seekers and sponsors, get better results because the information shared in this book leads to win-win deals.

Chapters

UNDERSTANDING

  • Get Rid Of These 7 Misconceptions
  • About Event Sponsorship
  • How Sponsors Save Money On Events
  • How Sponsors Increases Event Profit

COMMUNICATING

  • Sponsorship Terms To Know
  • Common Benefits Sponsors Look For
  • Finding The Value Of A Benefit
  • Target The Right Sponsors
  • Where To Find Sponsors
  • When To Contact Sponsors

SELLING

  • Create The Sponsorship Fee
  • Sponsorship Proposal Categories
  • What To Include In Your Sponsorship Proposal
  • After You Close

FUN QUIZ

SPONSOR CONTACT SHEET

CONCLUSION

  • Closing Thoughts

ABOUT THE AUTHOR

ORDER BULK & PERSONALIZED COPIES

ACKNOWLEDGEMENT


REVIEWS

“I’m a creative artist in the area of multimedia.  I’ve been looking for ways to take my creativity and business to the next level.  A good friend of mine referred me to this book on securing sponsors successfully.  My first thought was what am I going to do with sponsors? My next thought was if even one idea helps it’s worth it.  I checked it out and I’m so glad I did!  I found out I was literally leaving money on the table.  The no nonsense cut to the chase style made for easy digesting and a quick read.  Here’s to a very useful tool in my belt to build my business!” Ernest Williams, CEO Gennin Media

“After reading this book I gained a better and clear understanding of what it takes to secure sponsorship for my event.  The step by step easy to follow format explains the relation between you and the sponsor and the advantages of securing a sponsor, a win win situation for both parties. Great book.”  Yves. J. Jacques, Film/Video A.S.C

“The book was very helpful, and showed of Roberta’s knowledge of how to get sponsorship. This book will help others to get sponsorship for their events. I am so happy that I received this book and glad that with the information I will easily create productive sponsorships for my events.” Terri L Clay, Inspirational Speaker

“I think you are very articulate and you KNOW YOUR STUFF” Sandra Kay Helsel, Ph.D, Realtor, CA

“Great Book!” Woodrow Allbright

Reviews

There are no reviews yet.

Be the first to review “HOW TO SECURE SPONSORS SUCCESSFULLY”

Your email address will not be published. Required fields are marked *