• Sale!
    BEGINNER & ADVANCED SPONSORSHIP SEEKERS & SPONSORS More Than A Book, It's A Lesson! This book is like no other event sponsorship book on the market. VMFESS (Vigilance Metric For Evaluating Sponsorship Success) helps sponsorship seekers submit and sponsors approve successful sponsorship proposals by entering and evaluating the information on VMFESS sheet. A wealth of information is packaged in this book; filled with information and bonuses, including learning the fundamentals of event sponsorship from how it works and finding value in your event to how to write concise and effective sponsorship proposals with examples, also included: VMFESS - helps you send (and sponsors approve) successful sponsorship proposals which return gains to sponsors and lets you know if the sponsorship is going to be successful before and activation and shows how it was successful.  Coaching - the questions included are asked to 4 figure sponsorship seekers coaching clients to guide you to choosing one event and finding clarity for your event if you have multiple events in mind or don’t know where to start. Sample answers are included to help you through the process. Bonus - stand alone book, Step-By-Step Guide To Planning A Sponsored-Event is included to help planners prevent and minimize mistakes usually made by new planners. Reward Program - $5.00 (five dollars) from each book sold to sponsor events that are planned by book buyers of this book edition. Chapters:  
    • UNDERSTANDING
    - Get Rid Of These 7 Misconceptions - About Event Sponsorship - How Sponsors Saves Money On Events - How Sponsors Increases Event Profit
    COMMUNICATING
    - Sponsorship Terms To Know - Common Benefits Sponsors Look For - Finding The Value Of A Benefit - Target The Right Sponsors - Where To Find Sponsors - When To Contact Sponsors
    EVALUATING
    - VMFESS
    SELLING
    - Create The Sponsorship Fee - Gain On Sponsorship Fee - Sponsorship Proposal Categories - What To Include In Your Sponsorship Proposal - Example 1 Sponsorship Proposal - Example 2 Sponsorship Proposal - 15-Second Pitch To Gatekeepers And Sponsors - Scales For Measuring Activation - After You Close
    COACHING
    - Find Your Event Clarity
    RECOMMENDATION & ADVICE
    - Find These Companies & Professionals
    TAKE ACTION!
    - To-Do Check List - Check off what you’ve completed! FUN QUIZ SPONSOR CONTACT SHEET VMFESS SHEET CONCLUSION - Closing Thoughts BONUS BOOK - Step-By-Step Guide to Planning A Sponsored-Event Effectively ABOUT THE AUTHOR REQUEST SPONSORSHIP CONSULTATION ORDER BULK & PERSONALIZED COPIES ACKNOWLEDGEMENT This book is simple, concise, based on proven results and a new metric to help both sponsorship seekers and sponsors save money and time which can be spent on achieving set goals and objectives. A fun quiz is included to jog your memory and boost your confidence. After you've learned the information, it's time to take action! A list of steps to get you moving will get you to securing your first or next sponsor.  Sponsors contact sheets are included for you to store your sponsors information to have at your fingertip. The Conclusion chapter which shares the author's final thought dives deeper into the different personalities you may encounter when getting in touch with sponsors and how to overcome any negativity and what it means.
  • Ultimate Beginners Guide Includes coaching questions that guide you from where you are to choosing one event if you have many events in mind and not sure where to start. Roberta has secured some of the biggest names in sponsorship like Coca Cola, NBC, Tommy Hilfiger and she's more than qualified to guide into obtaining your first sponsor for your event. I've been looking for ways to take my creativity and business to the next level. Here's to a very useful tool in my belt to build my business!" Ernest Williams, CEO Gennin Media
  • Sale!
    BEGINNER & ADVANCED SPONSORSHIP SEEKERS & SPONSORS More Than A Book, It's A Lesson! This book is like no other event sponsorship book on the market. VMFESS (Vigilance Metric For Evaluating Sponsorship Success) helps sponsorship seekers submit and sponsors approve successful sponsorship proposals by entering and evaluating the information on VMFESS sheet. A wealth of information is packaged in this book; filled with information and bonuses, including learning the fundamentals of event sponsorship from how it works and finding value in your event to how to write concise and effective sponsorship proposals with examples, also included: VMFESS - helps you send (and sponsors approve) successful sponsorship proposals which return gains to sponsors and lets you know if the sponsorship is going to be successful before and activation and shows how it was successful.  Coaching - the questions included are asked to 4 figure sponsorship seekers coaching clients to guide you to choosing one event and finding clarity for your event if you have multiple events in mind or don’t know where to start. Sample answers are included to help you through the process. Bonus - stand alone book, Step-By-Step Guide To Planning A Sponsored-Event is included to help planners prevent and minimize mistakes usually made by new planners. Reward Program - $5.00 (five dollars) from each book sold to sponsor events that are planned by book buyers of this book edition. Chapters: UNDERSTANDING - Get Rid Of These 7 Misconceptions - About Event Sponsorship - How Sponsors Saves Money On Events - How Sponsors Increases Event Profit COMMUNICATING - Sponsorship Terms To Know - Common Benefits Sponsors Look For - Finding The Value Of A Benefit - Target The Right Sponsors - Where To Find Sponsors - When To Contact Sponsors EVALUATING - VMFESS SELLING - Create The Sponsorship Fee - Gain On Sponsorship Fee - Sponsorship Proposal Categories - What To Include In Your Sponsorship Proposal - Example 1 Sponsorship Proposal - Example 2 Sponsorship Proposal - 15-Second Pitch To Gatekeepers And Sponsors - Scales For Measuring Activation - After You Close COACHING - Find Your Event Clarity RECOMMENDATION & ADVICE - Find These Companies & Professionals TAKE ACTION! - To-Do Check List - Check off what you’ve completed! FUN QUIZ SPONSOR CONTACT SHEET VMFESS SHEET CONCLUSION - Closing Thoughts BONUS BOOK - Step-By-Step Guide to Planning A Sponsored-Event Effectively ABOUT THE AUTHOR REQUEST SPONSORSHIP CONSULTATION ORDER BULK & PERSONALIZED COPIES ACKNOWLEDGEMENT This book is simple, concise, and based on proven results and a new metric to help both sponsorship seekers and sponsors save money and time which can be spent on achieving set goals and objectives. A fun quiz is included to jog your memory and boost your confidence. After you've learned the information, it's time to take action! A list of steps to get you moving will get you to securing your first or next sponsor.  Sponsors contact sheets are included for you to store your sponsors information to have at your fingertip. The Conclusion chapter which shares the author's final thought dives deeper into the different personalities you may encounter when getting in touch with sponsors and how to overcome any negativity and what it means.
  • Sale!
    This book has been updated since its first release in 2005. Event Sponsorship Consultant & Author, Roberta Vigilance remembers in the late 90's shortly before stumbling into the world of sponsorship, getting pointed to the exit sign by gatekeepers who didn't even bother to get out of their seats, when she asked corporate sponsors to invest in her events. The word sponsorship, not the process, came into the realm of, self-taught and equipped with a sales background, Roberta learned through trial and error and embarrassing moments what to say and do to secure sponsors for her events. Her events' sponsors span the gamut from Adidas, Tommy Hilfiger Jeans and Coca-Cola to Modell's, Rite Aid, among many others including local, individual, and private sponsors. The sponsorship world revealed itself to Roberta and she added value to the industry. Roberta experience and success contributed to defining sponsorship away from just advertisement, shout-outs, logos, and misconceptions to win-win deals, evaluation, and measurement. Sponsors are getting out of sponsorship deals because they have started to lose more than the sponsorship value; an issue Roberta had written about years before emerging. Roberta shares experience and insight for understanding sponsorship (you'll know how sponsorship works), communicating with sponsors (you'll be able to engage effectively with seasoned sponsorship professionals), and selling your event to sponsors (you'll get the cost of your event covered or reduced). This information can be used time and time again and can save you hundreds to thousands or more as well as increase your event profit.  This book dives into the basic knowledge of event sponsorship one needs to be successful in securing sponsors.
  • How To Plan Sponsored-Event Effectively & Secure Sponsors Successfully is a MUST READ and a KEEPER! It will become your go-to e-book to avoid making common and costly mistakes most planners make and those new to securing sponsors, and will help both sponsorship seekers and sponsors establish win-win deals and partnerships. No more embarrassments because you're asking sponsorship professionals for donations or losing money because your're approving the wrong sponsorships. This 2in1 guide consists of all of the straight to the point, simple, and helpful seven books - at your fingertips. Chapter Step-By-Step Guide to Planning A Sponsored-Event Effectively ................................................................ 7 FUN QUIZ ............................................................................................................................................................. 13 Step-By-Step Guide to Planning A Sponsored-Seminar Effectively .......................................................................... 15 FUN QUIZ ............................................................................................................................................................. 21 Step-By-Step Guide to Planning A Sponsored-Talent Show Effectively ................................................................... 23 FUN QUIZ .......................................................................................................................................................................... 29 Step-By-Step Guide to Planning A Sponsored-Fashion Show Effectively ................................................................ 31 FUN QUIZ ............................................................................................................................................................. 38 UNDERSTANDING ............................................................................................................................................ 40 Get Rid Of These 7 Misconceptions .............................................................................................................................. 41 About Event Sponsorship ............................................................................................................................................... 43 How Sponsors Saves Money On Events ...................................................................................................................... 47 How Sponsors Increases Event Profit .......................................................................................................................... 48 COMMUNICATING ............................................................................................................................................ 50 Sponsorship Terms To Know ........................................................................................................................................ 51 Common Benefits Sponsors Look For ......................................................................................................................... 53 Finding The Value Of A Benefit ..................................................................................................................................... 56 Target The Right Sponsors ............................................................................................................................................. 57 Where To Find Sponsors ................................................................................................................................................. 58 When To Contact Sponsors ............................................................................................................................................ 61 EVALUATING ...................................................................................................................................................... 62 VMFESS .............................................................................................................................................................................. 63 SELLING ................................................................................................................................................................ 70 Create The Sponsorship Fee ........................................................................................................................................... 71 Gain On Sponsorship Fee ................................................................................................................................................ 73 Sponsorship Proposal Categories .................................................................................................................................. 76 What To Include In Your Sponsorship Proposal ....................................................................................................... 77 Example 1 Sponsorship Proposal .................................................................................................................................. 81 Example 2 Sponsorship Proposal .................................................................................................................................. 83 15-Second Pitch To Gatekeepers And Sponsors ......................................................................................................... 85 Scales For Measuring Activation ................................................................................................................................... 87 After You Close ................................................................................................................................................................. 90 COACHING ........................................................................................................................................................... 91 Find Your Event Clarity .................................................................................................................................................. 92 RECOMMENDATION & ADVICE ................................................................................................................... 95 Find These Companies & Professionals ....................................................................................................................... 96 TAKE ACTION! .................................................................................................................................................... 98 To-Do Check List .............................................................................................................................................................. 99 Check off what you’ve completed! ................................................................................................................................ 99 FUN QUIZ ........................................................................................................................................................................100 SPONSOR CONTACT SHEET ......................................................................................................................... 101 VMFESS SHEET ................................................................................................................................................. 105 CONCLUSION .................................................................................................................................................... 106 Closing Thoughts ............................................................................................................................................................107 ABOUT THE AUTHOR ..................................................................................................................................... 109 ORDER BULK & PERSONALIZED COPIES .................................................................................................................110 ACKNOWLEDGEMENT ....................................................................................................................................................111
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