As one of the world’s most insightful accomplished sponsorship professional with the proven ability to build relationships and establish partnerships between communities and brands, Roberta Vigilance is the first African American and African American woman author to write a non-fiction book on event sponsorship. She is also the first person to bring event sponsorship awareness to urban and underserved communities so they too will have the funding that is needed to implement events that they are passionate about.

Roberta strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative industry front runner around the globe.

Over the course of three decades, she has gained extensive sales experience and has spent 20 of those years in the sponsorship space planning sponsored-events, selling events to sponsors, and over a decade bringing sponsorship awareness, books and training to communities.

Roberta is the owner and CEO of Vigilance Style & Grace, an event planning company, established in 1999, and is the author of the esteemed books How To Secure Sponsors Successfully and Step-By-Step Guides To Planning Sponsored-Events.

Roberta provides sponsorship training and consulting, and oversees Vigilance Style & Grace. Contact Roberta.

Win-Win Partnerships

Roberta believes sponsors that target communities should partner with the communities in which they sell their product and service. If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t. She doesn’t believe communities should have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships.

Sponsorship Talk With Roberta Vigilance

Do you have a question?

Send your sponsorship question with your name and business (optional), and tune in on Sundays to listen to answers – yours might be next!

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I think you are very articulate and you KNOW YOUR STUFF.

Sandra Kay Helsel, Ph.D, Realtor, CA

Just wanted to let you know that your events breed results and connections.

G. King, Theme Fusion

I checked it out and I’m so glad I did!

Ernest Williams, CEO Gennin Media

The workshop was useful. You covered everything on the agenda.  Thanks!

Devika Porayath, Your Content Goes Here

Vlogs by Roberta Vigilance

A Bit of Sponsorship Humor

Advice for Sponsorship Seekers: Dealing with Unforeseeable Event

Advice for Sponsorship Seekers: Nike as a sponsor?

Advice for Sponsors

Advice for Sponsorship Seekers & Sponsors: Signet Jewelers as a sponsor

Some Sponsors Secured by Vigilance Style & Grace

Do you have a question?

Send your question, Click here!