To help people help themselves through the practical application of knowledge and resources to improve their quality of life and that of future generations. W.K. Kellogg Foundation
Led by passion, Roberta established Vigilance Style & Grace, in 1999, an event planning company that specializes in networking events which educate, showcase, and network talents in the entertainment industry. Self-taught, Roberta learned from trial and error how to plan events and secure sponsors.
She is the first African American and African American woman author to write a non-fiction book on event sponsorship. She is also the first person to bring event sponsorship awareness to urban and underserved communities so they too will have funding to implement events that they are passionate about.
Roberta’s strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative industry frontrunner around the globe.
Roberta believes sponsors that target communities should partner with the communities in which they sell their product and service. If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t, says Ms. Vigilance. She doesn’t believe communities should have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships.
Roberta was born and is located in the United States of America and was raised in Guyana, South America, has a sense of humor and loves music.
Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in sponsorship. As the owner of Vigilance Style & Grace, Roberta planned, coordinated and manged events that educate, network, and showcase talents. She worked with a team of approximately 30 people to ensure each event was implemented successfully.
Roberta leveraged her experience in sales to sell her events to sponsors. She secured sponsors in different industries which span the gamut from Rite Aid (pharmaceutical), Adidas (apparel), Modell’s (retail), and Coca-Cola (beverage) to individuals and private sponsors. As a result of sponsors covering the cost of her events, she saved her company hundreds of thousands of dollars.
Roberta is the author of the esteemed books How To Secure Sponsors Successfully (editions) and Step-By-Step Guide To Planning A Sponsored-Event (series), teaches How To Sell Events To Sponsors training program which guarantees success and will work with attendees until they secure their first or next sponsors, and finds solutions for clients (sponsors and sponsorship seekers).