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Learn the fundamentals and essentials of securing sponsors. Contact Us!

Credit: Sponsorship spending continues to grow. (Statista)

It will be my pleasure to bring this program to your library, school, organization, or other locations. For pricing and availability call or send an email.


Fundamentals of Securing Sponsors

Understanding the true meaning of sponsorship & Communicating with sponsors successfully

  • What is Event Sponsorship (15 minutes)

  • How Sponsorship Saves You Money (15 minutes)

  • How Sponsorship Increases Your Profit (15 minutes)

  • Types of Sponsorship (15 minutes)

  • Benefits sponsors look for (15 minutes)

  • Common Sponsorship Terms You Should Know (15 minutes)


Essentials of Securing Sponsors

Preparing to sell & Selling to sponsors

  • How to target the right sponsors (15 minutes)

  • Where to find sponsors (15 minutes)

  • How much funding to ask for (15 minutes)

  • What to include in your sponsorship proposal (15 minutes)

  • 15-seconds pitch to gate-keepers & sponsors (15 minutes)

  • What to do after you secure sponsors (15 minutes)

  • Strategies for measuring sponsor's ROI (Return On Investment) (15 minutes)


Benefits of Sponsorship Program: Your attendees will be able to communicate with and sell their events to sponsors.  As a result they will be able to get the funding needed to implement events that they are passionate about and help themselves, others, communities, and other entities, in addition to creating relationships and establishing partnerships with sponsors. 

About Roberta Vigilance


Event Sponsorship Educator, Author & Consultant, Roberta Vigilance has 25+ years of experience working in sales and has sold dozens of events to sponsors. She has secured monetary and in-kind sponsorships and local to international brand sponsors.  Her events' sponsors span industries from pharmaceutical and media to nonprofit and music.  She is the author of several books on how to secure sponsors to how to plan sponsored-events. Her sponsorship program is taught in libraries in the United States of America with the hope of entering schools and libraries in different parts of the world. She also helps make clients life easier in her consulting session.  For more information or to contact Roberta, visit



"It's always great to have business related programs in lower income communities that lack this type of education and we look forward to having more workshops like that here again." R. Sinclair, Saratoga Public Library

"...Hi Roberta, I enjoyed your presentation and the discussion where a young poet, musicians, dancer, and program manager and policewoman came out with newfound enthusiasm for finding sponsors and better organizers."- Marcia Kresge, Program Coordinator & Yoga Instructor

Thanks for your presentation, Roberta! I think people definitely found it helpful." Ethany Uttech, Community Initiatives Specialist 


"I thought the workshop was informative and helpful. I would definitely recommend it." Felicia Moley"


The workshop was useful. You covered everything on the agenda. It's very helpful to have a resume with specific work experience to forward to team members and get them to commit their time. thanks." Devika Porayath 


"I was able to get on your call yesterday! Great Stuff." Lytoya Parker"

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