You are here

Author, Educator & Consultant


"To help people get the funding they need to implement events that they are passionate about, via providing sponsorship awareness, education, and advice." Roberta Vigilance 

Awareness: Guest Appearance

Education: Book, Seminar

Advice: Consulting

To be added to my Email List for updates, send me an email.

I've worked in sales since the age of a teenager.  Working in the sales industry for over 25 years has taught me that selling can be boring unless the salesperson is passionate about what he or she is selling. I remember working for a staffing agency, my primary role as an account executive was to sell the skills of warehouse employees.  I did not perform at my best because I was bored out of my mind and not at all interested in selling who can use a forklift and who can work around the clock at a cheaper rate than our competitor.  I enjoyed speaking with the warehouse workers when they called in to let us know they were available for work, but I strongly dislike the service I was selling. As you may imagine, I didn't stay at that job for long.  In similarity, it's just like a car salesperson who enjoys speaking with potential customers at the dealership but dislike speaking about the features and benefits of the vehicle.


Selling an event (any type), if you don't like what you are selling then you will not be motivated to sell.  The one thing, I believe successful salespeople have in common is loving what they are selling or the benefits from selling and understanding what they are selling.  The best feeling is selling something that you truly care about.


Based on my experience, I believe that to be successful at selling anything takes 90% passion and 10% knowledge.  My passion is what introduced me to sponsorship.  I used my skills I acquired working in sales and went seeking for funding after establishing my event planning company.  My passion was to educate up and coming models and musicians, who wanted to enter the music and fashion industries. I planned and coordinated seminars and showcases that shared insight and contacts from leaders in the industries.  When I first started to seek funds to cover the cost of my event, I remember asking larger corporations to invest in my event in exchange for connecting with my event's audience.  I took a few marketing classes at (now called) New York City of Technology, located in Brooklyn, New York; simultaneously working this time selling websites and raising a young child as a single mother after losing the father of my child.  I left school in the middle of the semester in February 1999 to launch my event planning business to pursue my passion.


The responses I received when I asked international brands to invest were gruesome and left me feeling awful and disgruntled.  As mentioned I've been working in sales a long time and can evaluate the meaning behind no; however, this was baffling to me why the larger corporations did not want to invest, after all, I had gotten yes from the companies in my community when I had asked them to invest.  Good for me I was already familiar with rejections from working in sales industry so I was able to bounce back quickly.  I understood that no meant; not now or the buyer didn't understand my sales pitch hence not being able to give me yes or point me in the right direction. Very rare no meant no in the sales industry because when you are targeting the right prospects very seldom you will receive a no, and when you do you'll find out it is mainly because the buyer doesn't have the budget to buy (maybe it's already allocated for something else) or the buyer is committed to their current seller. Facing rejection this time while selling my events felt different because I was passionate about what I was selling.  Quite honestly I cannot tell you when or where I first heard about sponsorship or the word sponsor. I'm sure it wasn't in school because it wasn't taught there not even in any of my marketing classes nor was it at work or in my community and although I was selling websites in the mid 1990's, I  and most of us didn't know about doing research on the world wide web (www), so I give God all the credit as some of you may have already seen in my book How To Secure Sponsors Successfully.


My mind and action were on finding funding for my event and the word sponsor or sponsorship came into my realm.  For those of you who have seen the movie or read the book, I consider it to be a "Secret" experience. The word came but not the process. After changing my language from invest to sponsor and selling my proposal, I started to secure international household name brands such as Adidas and Coca-Cola and national brands like Modell's and Rite Aid to media and local sponsors from the New York Daily News and NBC Bay Area to Liberty Partnership Program. I secured both monetary and in-kind sponsorship. All of the events were sponsored saving my business hundreds of thousands of dollars.  Any event can be sponsored from events that educate and inspire to competitive and innovative.


I share the language and steps of how to secure sponsors so you too can get the cost of your event covered and reduced and implement events that you are passionate about simultaneously partnering with sponsors to help them with achieving their objective and goal whether through providing them with tangible or intangible benefits.  Contact me if you would like to order my books in bulk (for schools in or outside the U.S.A, programs, giveaways to your fans, organizations, etc.), to hire me to conduct a workshop or seminar, to be a guest on your show, looking for a solution to a sponsorship problem you're having, or if you have a question.  Also, please share this website or specific links.  Thanks a million! I hope to hear from you. Roberta!

Image may contain: 1 person, smiling, standing

Share with your board, network, audience, other.

Home Event Sponsorship Author, Educator & Consultant, Roberta Vigilance has 25+ years of experience working in sales and has sold dozens of events to sponsors. She has secured monetary and in-kind sponsorships and local to international brand sponsors.  Her events' sponsors span industries from pharmaceutical and media to nonprofit and music.  She is passionate about teaching professionals and entrepreneurs how to secure sponsors. Her books on how to plan sponsored-events and secure sponsors have sold internationally. Her sponsorship program is taught in libraries in the United States of America and she is looking for opportunities that will take her program to libraries and schools in different parts of the world.  For more information or to contact Roberta, visit

  Contact ~ Videos ~ Guest Interview

1999 - 2017 Vigilance Style & Grace