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About

Hi, I'm Roberta Vigilance.  Thank you for visiting my website and taking the time to learn about me and how I can help you.  I am an introvert who enjoy meeting and encouraging people, listening and dancing to music and sightseeing.

 

I've worked in sales since the age of a teenager.  Working in the sales industry for over 25 years has taught me that selling can be boring unless the salesperson is passionate about what he or she is selling. I remember working for a staffing agency, my primary role as an account executive was to sell the skills of warehouse employees.  

 

I did not perform at my maximum sales level because I was bored out of my mind and not at all interested in selling who can use a forklift and who can work around the clock at a cheaper rate that our competitor.  I enjoyed speaking with the warehouse workers when they called in to let us know that they were available for work, but I strongly dislike the service I was selling. As you may imagine, I didn't stay at that job for long.  In similarity, it's just like a car salesperson who enjoys speaking with potential customers at the dealership but dislike speaking about the features and benefits of the vehicle.

 

Selling an event or project is no different if you don't like what you are selling then you will not be motivated to sell.  The one thing that all successful salesperson has in common, whether selling a product, service, image (celebrity, author, etc.) or an event, is that they understand what they are selling. However, the best feeling is selling something that you truly care about.

 

Based on my experience, I believe to be successful at selling anything takes 90% passion and 10% knowledge.  My passion is what introduced me to sponsorship.  I used my skill in sales and went seeking for funding after establishing my event planning company.  When I first started to seek funds to cover the cost of my event, I remember I use to ask companies to invest in my event in exchange for connecting with my event's demographic.  I took a few marketing classes in Brooklyn, New York simultaneously worked in sales, this time selling websites, and raising a young child in a single family home. I left school in the middle of the semester in February 1999 to launch my event planning business.

 

The responses I received were gruesome and left me feeling awful and disgruntled.  I mean, I have asked companies in my community to invest in my events in exchange for connecting with my audience, why didn't the larger corporations want to invest?  Good for me I was already familiar with rejections from working in sales industry so I was able to bounce back quickly.  I understood that no meant; not now or that the buyer didn't understand my sales pitch hence not being able to give me yes or point me in the right direction. Very rare no meant no in the sales industry because when you are targeting the right prospects very seldom you will receive a no, and when you do you'll find out it is mainly because the buyer doesn't have the budget to buy (maybe it's already allocated for something else) or the buyer is committed to their current seller.

 

Facing rejection this time while selling my events felt different because I was passionate about what I was selling plus I already had years of sales experience.  Quite honestly I cannot tell you when or where I first heard about sponsorship or the word sponsor. I'm sure it wasn't in school because it wasn't taught there not even in any of my marketing classes nor was it at work or in my community and although I was selling websites in the mid to late 1990's most of us didn't know about doing research on the world wide web (www), so I give God all the credit as some of you may have already seen in my book 'How To Secure Sponsors Successfully'.

 

I define God as the Universe.  My mind and action were on finding funding for my event and the word sponsor or sponsorship came into my realm.  For those of you who have seen the movie or read the book, I consider it a "secret" experience.  The word came but not the process. After using the word and implementing my skill in sales, I started to secure corporate and local sponsors for all of my events, both in-kind and monetary.  Any event can be sponsored from festivals and parties to radio shows and teams and real life events like studies, rehabilitation stay, and more.  I share my knowledge of event sponsorship and how to sell any type of event, that you are passionate about, to sponsors.

 

About

Roberta Vigilance has over 25 years of experience working in the sales industry, and 18 years of experience selling events to sponsors.  She has secured corporate and local sponsors to cover the cost of her events; all of her events were sponsored. Her events' sponsors span the gamut of industries from pharmaceutical and shipping and travel to fashion and music.  She learned how to secure sponsors through trial and error followed by success and teaches entrepreneurs and small business owners the essentials of event sponsorship, how to prepare to sell to sponsors, and how to sell to sponsors in her, sponsorship training seminar

 

Interested in Having Roberta Speak and Teach at Your Event?

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