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I am researching places to send my press release and guess what I've found!  A good way for sponsorees to thank their sponsors.  The Georgia Planning Association (GPA) has posted on their website the names and contact information of their sponsors.  Is this really a good way to thank your sponsors?
 
The con:

In any economy people are looking to save money, even celebrities! Some celebrities consider themselves a brand and guess what? They are! Celebrities are able to attract huge media attention. In addition celebrities can have thousands even millions of people who will show up to see them perform or to listen to their speech. Sponsors know how valuable celebrities are and the influence some celebrities have on their audience.

As I prep for my online radio interview with Bernadine Feagins, I came across a fascinating event called Red Nose Day.  The event's charity is supported by J.K Rowling.  As I go from link to link looking for the event  sponsors I wondered where are the corporate sponsors??  Shortly after I realized that the event focuses on individual sponsorship rather than corporate sponsorship.  Getting an individual to sponsor your event can save lots of research time.

With spring and summer on the way, outdoor events will be making daylight and night fall!  I am sharing some tips with you that I found insightful when planning an outdoor event.  These tips will help you plan your outdoor events more effectively.
Taken from: Ezinearticles by Brad Collmeyer.  Click for full story. 

I planned events to help others and at the same tie needed money implement the events. Sponsorship saved me ten of thousands of dollars.  How To Planned Sponsored Events & Secure Sponsors Successfully will let you know how I got it. Continue tp read my blog.

Planning an event and wanting to save money?  3 reasons planners, promoters, celebrities, entrepreneurs, and other professionals think about securing sponsors.
1. To cover and cut event cost.  Securing sponsors save individuals money and also can make them money.  Find out how to approach and secure sponsors in my ebook How To Plan Sponsored Events Effectively and Secure Sponsors Successfully.

Here are few reasons for planning an event:
1. As a solution for a cause that you are passionate about.  IE.  Educate models and talents about different professions offered in the entertainment industry other than singing, dancing, and modeling; breast cancer awarenes; showcase talents; independence day; professional networking, etc.

Sponsors needs are expected to change as demographics need and desire change and companies expand their brand.  The one thing that doesn't change is sponsors expected something in return for their sponsorship investment; whether it's personal gratification to a tangible return.  Here are some opportunities that you can offer sponsors when planning your event.

India could boycott London 2012 Olympics over sponsorship deal:  My outlook is that the organizers of the 2012 Olympic should of and still can make peace between Dow Chemicals (the sponsor) and the victims and supporters (the event audience) of the gas leak before securing sponsorship.

 
SAVE THE DATE!  (Louisville, Kentucky, USA) The 2012 Papa John’s 10 Miler is March 31. 2012. Get the most current information at louisvilletriplecrown.com
 
Papa John's Pizza after the race, yum yum.   
 

 4 Reasons Sponsorship Is Important
4.  Sponsors give back to communities. Buying decisions become easier when a sponsor name or logo is attached to an event I believe in. I feel as though I am contributing to that event's cause by shopping with that sponsor, and guess what, I am!
3.  It is built on helping each other - trading value for value. Sponsor cover the cost for things that the event needs (example: venue, performers, decorations) in exchange for receiving various benefits (example: exposure to a pure demographic or cross culture).

 While some may view sponsorship as begging the sponsor for mercy :-) , others are utilizing sponsorship as a method to achieve their goals.  Think about it this way, your event may be the solution that a sponsor needs to a problem they have.  It can be the answer that could introduce their product to an audience overseas or connect them with your local and growing group.  By not asking for sponsorship you may be sitting on a solution that can help a sponsor and yourself.

 I've heard the terms advertisement, sponsorship, and endorsement used interchangeably to mean the same thing. However I find the roles to be different. Sponsorship does not target a mass audience who may share 1 thing in common (ie, music, sport) or does not attach their brand to an image (celebrity).

 It is very crucial that you give back to companies that sponsor your events, groups, benefits, communities, and other events you and your loves ones care about. Your support motivates companies to continue becoming sponsors and let them know that you see them. Although I believe all should, remember companies don't have to become sponsors. Here are 5 ways you can support sponsors.
5. Make donations to nonprofit organizations the sponsors sponsor.
4. Join sponsors groups and websites.
3. Attend events "sponsored by" the sponsors.