INSIDE SPONSORSHIP

Credit: Daniel Oyston Inside Sponsorship – Roberta Vigilance – Event Sponsorship – Episode 52 Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with Read More …

THINGS THAT ARE STOPPING YOU FROM APPROACHING & SECURING SPONSORS

It’s not unusual for brands not to see pass the norm, nor is it unusual for professionals like you to give up on your passion. Brands (obviously not all) grew comfortable, specifically the ones that have been around hundreds of years, with an old system that is Read More …

MESSAGE TO SPONSORS: It’s You, Not Them!

New event organizers (sponsees) have a better chance of offering sponsors a positive return on investment (ROI) than seasoned properties.  Why? Take notice of events that have secured sponsors in the past years.  Other than increase in logos, what have changed? Absolutely nothing! Sponsors complain events are Read More …

5 WAYS TO SUPPORT SPONSORS

It is important that you support your sponsors and sponsors of events that you love and care about. It is also a good idea to encourage your event audience to send you their feedback on your sponsor’s product or service then share that information with Read More …

4 THINGS TO PREPARE FOR BEFORE SECURING SPONSORS

1. Planning Ahead   It takes 6 months to a year or more to establish positive relationships with sponsors.  Don’t wait 3 weeks or months to start looking for sponsors, unless you enjoy working under extreme pressure.   2. Expecting “Nos”   It’s not the end Read More …

NOTE TO SPONSORS, GREAT FOR PROPERTIES TOO

Any event can be sponsored.  The same is true for sponsors, any company, it doesn’t matter the size, can be become a sponsor of an event. At times sponsors don’t have money allocated to or for marketing.  Instead of money, sponsors can incorporate their product, Read More …

DO YOU TURN YOUR SPONSORS INTO ADVERTISERS

Organizers do not turn your sponsors into advertisers unless it is, or part of, a benefit that you are offering your sponsor. As awareness of sponsorship continues to grow and become more defined, your job as a sponsorship seeker is to know how to present Read More …