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Is giving sponsors too many tickets to a renowned world class event that takes place every four years too much? It depends, if the cost per ticket is inclusive or discounted in the sponsorship package then why not give sponsors the tickets. However, do remember everything has to be done in moderation. You should be fair and consider other sponsors that may want tickets, also the general public aka the audience.

It is said that NASCAR gave birth to the world of sponsorship.  "NASCAR has a long-standing relationship with sponsors. In the earliest races of the 1950s and 60s, what few sponsors there were didn't even put logos on the cars, and they were mostly auto-related businesses. But in 1972, R.J. Reynolds bought the rights to name the series, which became the Winston Cup Series. Soon after that, Richard Petty's light-blue #43 car was famously sponsored by STP, an oil additive.

90% of securing sponsors is to be passionate about your event. Think about it, you are selling your event to a sponsor or group of sponsors. The more you believe in your event the easier it is to convince a company or individual to sponsor the event. The other ten percent is having the technical knowledge.

Here is the first article I've done on event sponsorship!  I am so excited to see it in Book Marketing Bestsellers:Book Promotion Blog.  Feel free to share with your network!
 

Here are some good reasons sponsors will sponsor your event.  My experience has been a little different than the author of this article in regards to "companies don’t sponsor anything really from the bottom of their hearts, they will want a return on their investment. "  It is true that sponsors expect a roi (return on investment); however, some companies do sponsor events for the sole purpose of self-gratification.  Sponsors will do so by providing cash or in kind sponsorship.  I do agree with all 11 reasons of

I've read a very interesting article about event sponsorship written by a former governor.  The article mentioned almost all of the major points, that a sponsoree should know before soliciting companies for sponsorship, with the exception of how to secure sponsors and plan the events,   To sum things up, the writer confirms the message in my ebook, that sponsoree should:

I called the sponsors that are in the previous blog GOOD WAY TO THANK SPONSORS? as promised.  I found that most of the persons who answered the phones were knowledgeable about what sponsorship is.  For those who were not sure, they politely transferred me to the person who they believed could assist me.  All of the sponsors I came in touch with were polite and professional.  The key to securing a conversation with a sponsor is knowing

The rights for women to vote and  hold political office started in Europe in 1911.   The recognition event for women turned from a day of celebration to a week and now a month in the Untied States.

I was asked before about film sponsorship so I thought I would share this article.  "In Celebration of Black History Month, HVFCU Sponsors a Showing of Freedom Riders.  HVFCU is pleased to sponsor a showing of the documentary Freedom Riders at Beth-El Church in Poughkeepsie on Sunday, February 26th, from 4 pm to 6 pm."  I didn't find the link to the film event; ho

I am researching places to send my press release and guess what I've found!  A good way for sponsorees to thank their sponsors.  The Georgia Planning Association (GPA) has posted on their website the names and contact information of their sponsors.  Is this really a good way to thank your sponsors?
 
The cons:

In any economy people are looking to save money, even celebrities! Some celebrities consider themselves a brand and guess what? They are! Celebrities are able to attract huge media attention. In addition celebrities can have thousands even millions of people who will show up to see them perform or to listen to their speech. Sponsors know how valuable celebrities are and the influence some celebrities have on their audience.

As I prep for my online radio interview with Bernadine Feagins, I came across a fascinating event called Red Nose Day.  The event's charity is supported by J.K Rowling.  As I go from link to link looking for the event  sponsors I wondered where are the corporate sponsors??  Shortly after I realized that the event focuses on individual sponsorship rather than corporate sponsorship.  Getting an individual to sponsor your event can save lots of research time.

With spring and summer on the way, outdoor events will be making daylight and night fall!  I am sharing some tips with you that I found insightful when planning an outdoor event.  These tips will help you plan your outdoor events more effectively.
Taken from: Ezinearticles by Brad Collmeyer.  Click for full story. 
 

Here are few reasons for planning an event:
1. As a solution for a cause that you are passionate about.  IE.  Educate models and talents about different professions offered in the entertainment industry other than singing, dancing, and modeling; breast cancer awarenes; showcase talents; independence day; professional networking, etc.

Sponsors' needs are expected to change as demographics need and desire change and companies expand their brand.  The one thing that doesn't change is sponsors expected something in return for their sponsorship investment; whether it's personal gratification to a tangible return.  Here are some opportunities that you can offer sponsors when planning your event.

India could boycott London 2012 Olympics over sponsorship deal:  My outlook is that the organizers of the 2012 Olympic should of and still can make peace between Dow Chemicals (the sponsor) and the victims and supporters (the event audience) of the gas leak before securing sponsorship.

 
SAVE THE DATE!  (Louisville, Kentucky, USA) The 2012 Papa John’s 10 Miler is March 31. 2012. Get the most current information at louisvilletriplecrown.com
 
Papa John's Pizza after the race, yum yum.   
 

 4 Reasons Sponsorship Is Important
 
4.  Sponsors give back to communities. Buying decisions become easier when a sponsor name or logo is attached to an event I believe in. I feel as though I am contributing to that event's cause by shopping with that sponsor, and guess what, I am!
 
3.  It is built on helping each other - trading value for value. Sponsor cover the cost for things that the event needs (example: venue, performers, decorations) in exchange for receiving various benefits (example: exposure to a pure demographic or cross culture).

 While some may view sponsorship as begging the sponsor for mercy :-) , others are utilizing sponsorship as a method to achieve their goals.  Think about it this way, your event may be the solution that a sponsor needs to a problem they have.  It can be the answer that could introduce their product to an audience overseas or connect them with your local and growing group.  By not asking for sponsorship you may be sitting on a solution that can help a sponsor and yourself.
 

 I've heard the terms advertisement, sponsorship, and endorsement used interchangeably to mean the same thing. However I find the roles to be different. Sponsorship does not target a mass audience who may share 1 thing in common (ie, music, sport) or does not attach their brand to an image (celebrity).

 It is very crucial that you give back to companies that sponsor your events, groups, benefits, communities, and other events you and your loves ones care about. Your support motivates companies to continue becoming sponsors and let them know that you see them. Although I believe all should, remember companies don't have to become sponsors. Here are 5 ways you can support sponsors.
 
1. Tell friends and family about the good things the sponsors have done; like supporting your event or a cause you care about.