Roberta Vigilance teaches you – in her book and seminar – how to get the cost of your event covered and reduced by securing sponsors. Roberta also coaches – in-person, online, & on conference calls – Ceo’s of radio, television and social networks as well as other professionals who are ready to start securing sponsors become sponsorship ready, and problem-solve with clients who are having problems with their current sponsorship whether it is to improve results or find solutions.
Roberta is the business owner of Vigilance Style & Grace, an event planning company established in 1999. Roberta leveraged her background in sales partnered with her passion for education and entertainment, and taught herself how to secure sponsors and plan events that are sponsored.
She was born in New York City, North America and raised in Guyana, South America with her grandparents before returning to the United States at age 10. She sees events as the best platform for sponsors (brands) to connect with their audience, that’s because the person planning the event has a personal and influential connection with the audience more than the sponsors.
She partnered her events with corporate and local brands. Her events’ sponsors include: Kinko’s (before becoming FedEx Office Print & Ship Services Inc.), Rite Aid, Adidas, Tommy Hilfiger Jeans, RocAWear to, Coca-Cola, Liberty Partnership Program, King Bravel Records, and Private sponsors, among many others.
She believes brands (sponsors) that target communities should partner with the communities and properties (sponsorship seekers) in which they sell their product and service. If brands continue to take money and resources out of a community and don’t put anything back, how will that community survive? They won’t. She doesn’t believe communities should have a feeling of entitlement from the brands, instead they should learn how to establish win-win partnerships.
She wants to bring awareness of sponsorship to millions from across the globe and teach them, through her book and program, how to secure sponsors for events that they are passionate about.
Roberta is the author of How To Secure Sponsors Successfully, (1, 2, & 3) and step-by-step guides to planning sponsored-events.