Sponsors Fund Events.
Learn How!
ROBERTA VIGILANCE
"This book is the 'sponsorship bible' for both novices and for seasoned sponsorship professionals who are falling short in fully monetizing sponsorship opportunities for themselves and their clients." - Ben Gay III, The Closers
Based on the author's firsthand experience and success through trial and error, from planning events to securing sponsors, How To Secure Sponsors Successfully guides you through the process of successfully securing sponsors by leveraging the three basic fundamentals, which include understanding sponsorship, communicating with sponsors, and selling your event to sponsors.
Many events, projects, and organizations lack the necessary financial resources to operate or implement their initiatives successfully. How To Secure Sponsors Successfully takes sponsorship seekers from a mentality of begging for handouts to establishing win-win sponsorship partnerships with sponsors.
Sponsors fund all types and sizes of events, from shows, games, and programs to movies, conferences, and fairs planned and organized by businesses, entrepreneurs, individuals, and nonprofits. Learn how!
How To Secure Sponsors Successfully is available in paperback, hardcover, and ebook formats.
How To Secure Sponsors Successfully covers three chapters, which include understanding, communicating, and selling. These chapters are the foundation upon which successful sponsorships are built and serve as a guide to securing sponsors.
In 'Understanding', you will successfully approach the sponsorship process to secure sponsors for your event.
Next, in 'Communicating', you will learn the language of sponsorship to have a meeting of the minds with sponsors, engage them effectively, and forge mutually beneficial sponsorship partnerships.
Finally, in 'Selling', you will be able to write a concise and clear sponsorship proposal that showcases the success of the sponsorship opportunity that you are offering your sponsor.
Excerpt:
"Get rid of these 7 common misconceptions about event sponsorship so you can effectively and successfully approach the process. When you get rid of these misconceptions you will get better results faster.
1. Sponsorship is begging. This is NOT true. In exchange for receiving funding from your sponsor, you will be providing valuable benefits that will help your sponsor achieve their business or personal goal or objective.
NOTE:
Know Your Value
It is important that you recognize how the benefits will help your sponsor because if you do not you will have nothing of value to your sponsor.
2. Sponsorship is the same as donation or free money. This is NOT true. You do not need to be a nonprofit organization to secure sponsors. Remember, sponsorship is an exchange of value. For example, in exchange for receiving money from your sponsor, you will provide benefits that will help your sponsor solve their problem."
UNDERSTANDING
Sponsorship Foundation
COMMUNICATING
Build Relationships With Sponsors
SELLING
Establish Win-Win Partnerships
QUI Z
Format: PDF Page: 83 Language: English
Excerpt:
"5. Gold, Silver, Bronze package is an example of what type of proposal:
A. A La Carte
B. Tier
C. None of the above
Answer on page 53
6. In case something unforseeable happens, you should:
A. Not contact your sponsor
B. Give up
C. Contact your sponsor as soon as possible
Answer on page 66"
This book stands out because the information it provides is the foundation upon which successful sponsorships are built. Through the three pillars of understanding sponsorship, communicating with sponsors, and selling events to sponsors, 'How To Secure Sponsors Successfully' offers a comprehensive approach that guarantees successful results. By mastering these pillars, you will gain a deep understanding of the sponsorship landscape, learn how to effectively communicate with sponsors, and develop the skills to sell your event or project in a way that resonates with potential sponsors. Whether you're new to seeking sponsorship or looking to enhance your existing strategies, this book equips you with the knowledge and techniques needed to secure sponsors successfully.
Roberta Vigilance has over 20 years of sales and event planning experience. Her background includes hands-on experience in securing sponsors in all types of industries.
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